Marketing Experience Lead

6 days ago


London, Greater London, United Kingdom Heinz Full time
Job Overview

The Digital Communications Manager will report directly into Jules Smith, Media Strategy & Brand Communications Lead. Key responsibilities include:

  • Earned Media – including comms calendar development, agency management, campaign prioritization & integration into wider comms plans
  • Digital Consumer Experience – working with our agency partner to develop and execute data & digital content strategy, CRM programme and day-to-day management of our digital channels
  • Data Management – collaboration with agencies, brand teams and Global IT to develop 1PD acquisition strategy, manage & activate first party data, ensuring compliance with guidelines and integration with wider comms plans

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