Content Marketing Lead

5 days ago


York, York City, United Kingdom In Technology Group Full time
About the Role

In Technology Group is seeking a Content Marketing Lead to develop and execute comprehensive SEO strategies to improve website visibility, drive organic traffic, and increase lead generation.

The ideal candidate will have a proven track record of achieving these objectives in previous roles and be able to stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.

Key Responsibilities:

  • Develop and implement SEO strategies to enhance organic website visibility and drive lead generation.
  • Conduct keyword research, analysis, and implement on-page/off-page optimisation techniques.
  • Monitor, analyse, and report on key SEO performance metrics such as keyword rankings, organic traffic, and leads generated.
  • Optimise content (blogs, videos, landing pages, product descriptions) for search engines and improve its performance.
  • Collaborate with the wider marketing team to ensure SEO best practices are incorporated into content creation.
  • Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
  • Implement and optimise backlink-building strategies, including working with the PR agency to increase website authority.
  • Track, report, and analyse website analytics and SEO efforts using tools like Google Analytics and Search Console.
  • Manage SEO tools and platforms, providing training and insights to team members.
  • Perform competitive analysis to identify new SEO opportunities.
  • Deliver regular reports and updates to the Senior Leadership Team.

Requirements:

  • Demonstrable success in driving SEO performance and organic lead generation.
  • Strong understanding of performance marketing and conversion optimisation.
  • Ability to analyse data, extract insights, and drive strategic decisions.
  • Basic knowledge of HTML, CSS, and JavaScript to troubleshoot and resolve technical SEO issues.
  • Exceptional communication skills to collaborate effectively with cross-functional teams and stakeholders.

What's On Offer:

  • Competitive salary range: £45,000 - £60,000 per annum.
  • Flexible working arrangements, including remote working.
  • Fixed Term Contract.
  • A supportive and collaborative work environment.


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