Content Marketing Lead
5 days ago
In Technology Group is seeking a Content Marketing Lead to develop and execute comprehensive SEO strategies to improve website visibility, drive organic traffic, and increase lead generation.
The ideal candidate will have a proven track record of achieving these objectives in previous roles and be able to stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
Key Responsibilities:
- Develop and implement SEO strategies to enhance organic website visibility and drive lead generation.
- Conduct keyword research, analysis, and implement on-page/off-page optimisation techniques.
- Monitor, analyse, and report on key SEO performance metrics such as keyword rankings, organic traffic, and leads generated.
- Optimise content (blogs, videos, landing pages, product descriptions) for search engines and improve its performance.
- Collaborate with the wider marketing team to ensure SEO best practices are incorporated into content creation.
- Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
- Implement and optimise backlink-building strategies, including working with the PR agency to increase website authority.
- Track, report, and analyse website analytics and SEO efforts using tools like Google Analytics and Search Console.
- Manage SEO tools and platforms, providing training and insights to team members.
- Perform competitive analysis to identify new SEO opportunities.
- Deliver regular reports and updates to the Senior Leadership Team.
Requirements:
- Demonstrable success in driving SEO performance and organic lead generation.
- Strong understanding of performance marketing and conversion optimisation.
- Ability to analyse data, extract insights, and drive strategic decisions.
- Basic knowledge of HTML, CSS, and JavaScript to troubleshoot and resolve technical SEO issues.
- Exceptional communication skills to collaborate effectively with cross-functional teams and stakeholders.
What's On Offer:
- Competitive salary range: £45,000 - £60,000 per annum.
- Flexible working arrangements, including remote working.
- Fixed Term Contract.
- A supportive and collaborative work environment.
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