Marketing Communications Lead

3 weeks ago


Trowbridge, Wiltshire, United Kingdom Wiltshire College & University Centre Full time

The Communications and Content Lead will play a crucial role in shaping Wiltshire College & University Centre's brand identity, developing innovative marketing strategies, and creating engaging content that resonates with diverse audiences.

Job Overview

As a key member of the Marketing team, this role will focus on strategic leadership, creative content creation, digital storytelling, event management, PR & media relations, internal engagement, and innovation.

  • Strategic Leadership:
    • Collaborate with the Marketing Manager to develop and implement the College's marketing strategy, driving business growth and improving brand recognition.

Creative Content Creation:

  • Produce high-quality content, including prospectuses, feature articles, and external communications, to showcase the College's academic excellence and student success stories.

Digital Storytelling:

  • Craft engaging video and written content to highlight the College's achievements, such as graduate success stories, research breakthroughs, and community outreach initiatives.

Event Management:

  • Plan and execute College events, including Open Days, Graduation, and Staff Awards, to promote the College's expertise and build relationships with stakeholders.

PR & Media Relations:

  • Monitor and report on the success of communication activities, ensuring the College's message is effectively conveyed to various stakeholders, including media outlets, government agencies, and local businesses.

Internal Engagement:

  • Develop and deliver internal communications strategies to foster a connected College community, promoting collaboration, teamwork, and employee engagement.

Innovation:

  • Stay ahead of industry trends by exploring AI technologies and new media channels, enhancing the College's communications and improving its online presence.

The successful candidate will have proven experience in communications, marketing, or PR, excellent writing and editing skills, and proficiency with digital tools, social media, and an eye for new trends. We offer a competitive salary of £31,167, 30 days annual leave, plus bank holidays and additional closure days over the Christmas period, automatic enrolment into the Local Government Pension Scheme, discounts with a variety of retailers, and free onsite car parking.



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