Brand Storyteller

Wiltshire College & University Centre invites applications for a Communications and Content Lead to join its dynamic Marketing team. The ideal candidate will be a skilled storyteller with a passion for creative marketing, able to craft engaging content that resonates with diverse audiences.

This is a key position that requires strategic leadership, creative content creation, digital storytelling, event management, PR & media relations, internal engagement, and innovation. The successful candidate will work closely with the Marketing Manager to develop and implement the College's marketing strategy, driving business growth and improving brand recognition.

• Strategic Leadership:
  • Collaborate with the Marketing Manager to develop and implement the College's marketing strategy, focusing on business growth, brand recognition, and stakeholder engagement.

Creative Content Creation:

• Produce high-quality content, including prospectuses, feature articles, and external communications, to showcase the College's academic excellence and student success stories.

Digital Storytelling:

• Craft engaging video and written content to highlight the College's achievements, such as graduate success stories, research breakthroughs, and community outreach initiatives.

Event Management:

• Plan and execute College events, including Open Days, Graduation, and Staff Awards, to promote the College's expertise and build relationships with stakeholders.

PR & Media Relations:

• Monitor and report on the success of communication activities, ensuring the College's message is effectively conveyed to various stakeholders, including media outlets, government agencies, and local businesses.

Internal Engagement:

• Develop and deliver internal communications strategies to foster a connected College community, promoting collaboration, teamwork, and employee engagement.

Innovation:

• Stay ahead of industry trends by exploring AI technologies and new media channels, enhancing the College's communications and improving its online presence.

Essential skills include proven experience in communications, marketing, or PR, strong copy-writing, editing, and creative content production skills, and proficiency with digital tools, social media, and an eye for new trends. Benefits include 30 days annual leave, plus bank holidays and additional closure days over the Christmas period, automatic enrolment into the Local Government Pension Scheme, discounts with a variety of retailers, and free onsite car parking.