Marketing and Social Media Coordinator
5 days ago
ARCC Innovations Ltd. is a fast-growing innovative company based in Cambridge, UK. We are a Research and Development centre invested in keeping engineering and design in the UK. Our mission is to design, develop, and problem-solve, while mentoring and building innovative solutions.
We are a not-for-profit corporation owned by a team who have achieved great success, and now want to help others with the same vision and ambition realise their objectives here in the UK, rather than elsewhere.
We design and develop innovative products and systems, including electric bikes and town bikes. Our goal is to transform standard bikes into e-bikes and create sleek, lightweight town bikes.
The RoleWe are seeking a talented Marketing and Social Media Coordinator to join our Marketing team. The successful candidate will be responsible for creating a variety of content across social platforms, including videos, images, and graphics. You'll proactively develop ideas and create content for our social platforms, with an eye to innovate at every opportunity.
The right candidate will be required to manage a variety of content and briefs. You'll also be tasked with completing ad hoc editing and creative requests, whether it's writing copy, photoshopping images, creating videos or grabbing a camera to shoot. You will also plan, populate and update the social media content calendar whilst working to grow the reach across all social media channels.
Responsibilities:- Managing the marketing for ARCC Innovations Ltd. and ARCC Bikes
- Creating and implementing a marketing strategy for ARCC Innovations Ltd. and ARCC Bikes
- Managing and updating the ARCC Innovations Ltd. and ARCC Bikes websites
- Social media management for all ARCC Innovations Ltd. and ARCC Bikes channels
- Managing SEO, PPC and all Google Ads / Analytics
- Creating and managing the internal employee newsletter
- Event planning and management
- Participation in, understanding, and sharing of knowledge about new and emerging social media tools, trends, and applications.
- Generate content ideas.
- Concepting videos, graphics, and other pieces of content for web and social
- Creation of creative collateral – booklets, banners, user guides etc.
- Writing sharp, engaging copy for posts on all major social media channels
- Uploading of all content into relevant platforms and content management systems
- Offsite asset gathering (e.g., behind-the-scenes content gathering on sets/shoots, live tweeting from events). This may include flexible, out-of-hours work.
- Brand development
- Conducting social listening and reporting back to the team to inform future content.
- Identifying and nurturing relationships with relevant social influencers for web and social
- Manage and update the existing website (Shopify Platform)
- Comfortable using Adobe tools (specifically Photoshop, InDesign, and Illustrator)
- Hands-on experience with social media management
- Outstanding multi-format writing skills and a keen eye for accuracy
- A passion for digital content and the value it can add.
- Strong organisational skills, with the ability to multitask and turn briefs around quickly in a fast-paced environment.
- Strong stake-holder management skills
- Understanding of SEO
- Experience of concepting and producing video content
- Comfortable using video editing software (Premier Pro)
- Comfortable with photography
- Good experience of nurturing client relationships
- Basic knowledge of web development using platforms such as Squarespace and Shopify
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