Product Marketing Specialist
3 weeks ago
Are you ready to launch your career with a global leader in the world of publishing?
Redwood Publishing Recruitment is excited to be working with a renowned publisher at the forefront of collectables publishing, spanning mass-market favourites and niche genres, ranging from thrilling graphic novels to lifestyle, craft and children's collections.
We are looking for a pro-active and confident individual with proven experience in product marketing, ideally from a B2C environment, and a strong understanding of digital and direct marketing practices. You should have strong verbal, written, and presentation skills, with the ability to develop compelling marketing copy, visuals, and multimedia content.
The successful candidate will have hands-on involvement across the full spectrum of marketing activities, ranging from market research and eCommerce strategies to launching new and exciting publishing initiatives, from test phases to full national campaigns. This is a hybrid role, working 3 days a week from the London office and 2 days from home.
Key responsibilities will include but are not limited to:
- Co-ordinating and scheduling marketing activity for your own portfolio across the entire lifecycle, including market research, testing, launching and subsequent launches.
- Writing and coordinating the design of creative and engaging promotional marketing materials, managing licensor approvals where required.
- Briefing and overseeing subscription website creation, with a focus on user experience.
- Driving customer acquisition through effective digital marketing campaigns, incorporating SEM, social advertising, display and email, and daily monitoring with the digital agency.
We are looking for a passionate and creative individual who is keen to work on projects that captivate audiences worldwide. If you have a strong understanding of digital marketing practices and a passion for publishing, this is your opportunity to make an impact in a creative, global industry.
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