Marketing and Brand Design Specialist

4 weeks ago

London, Greater London, United Kingdom Buzzacott LLP Full time
Team Overview

We're a collaborative team of professionals who value sharing best practices and approaching work with a solid marketing theory mindset. Our team members develop excellent internal and external relationships, representing the Marketing team to ensure we're valued as approachable experts.

Role Overview

As a Brand and Marketing Designer at Buzzacott LLP, you'll play a pivotal role in developing and executing our brand strategy and design. You'll work closely with the Head of Growth to develop the brand's visual identity, considering demographics, competitors, and market dynamics. You'll blend creative design with marketing principles to create visually appealing yet strategically effective designs.

Duties and Responsibilities
  • Implement and uphold the brand guidelines to ensure consistent branding across all marketing materials.
  • Monitor and protect the firm's brand reputation.
  • Collaborate with the Head of Growth and Marketing team to execute marketing strategies designed to increase brand visibility and awareness.
  • Stay aware of marketing ideas and methods, as well as trends and demographics, to design for specific audiences and produce assets that will appeal to them.
  • Use brand assets to design merchandise for staff or events, such as hats, shirts, pens, notebooks, bags, etc.
  • Design brochures, flyers, business cards, roller banners, and magazine ads, balancing brand identity with format constraints and engaging calls to action.
  • Create digital advertising assets like banners, images, and pop-up ads to strategically target website users with related content, maximizing the chance of enquiries/conversions.
  • Create icons, banners, and post images to personify the brand on various platforms, ensuring a consistent and cohesive brand image across different channels.
  • Create easy-to-use, designed templates to enable all staff to produce interesting and engaging documents that are aligned to brand guidelines, without needing to fully rely on marketing support.
  • Support with design to create visually engaging proposal documents that are reflective of our brand, to facilitate the winning of new business.
  • Provide strategic brand guidance and design support throughout the new brand refresh project and the new website project.
Skills and Experience
  • Previous brand and design experience.
  • Creativity to tackle marketing challenges and produce unique, appealing designs.
  • Proficient in design – from idea conception, to design software, to promotion.
  • Ability to build collaborative relationships with people at all levels.
  • Experience of brand design, development, and ownership.
  • Competent communication and proofing skills.
  • Strong attention to detail and quality control.
  • Proven design experience in a professional services firm or experience within a partnership structure.
  • People management experience.
  • Intermediate IT skills: MS Office - Word, PowerPoint, and Excel.
  • Experience with Adobe Creative Cloud (Photoshop, InDesign, and Express).
  • Approachable at all times; flexible.

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