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Field Marketing Manager

1 month ago

London, Greater London, United Kingdom Harness Inc Full time

Harness Inc is seeking a seasoned marketing professional to drive regional growth and field operations. As a Field Marketing Manager, you will be responsible for developing and executing marketing strategies that align with business goals and support sales efforts.

Key Responsibilities
  • Plan and execute regional marketing campaigns and events to generate qualified leads and activated opportunities for sales.
  • Collaborate with cross-functional teams to drive marketing programs, events, and campaigns that resonate with local markets and drive meaningful business results.
  • Work closely with sales to maximize event ROI through pre-event outreach, on-site engagement, and post-event follow-up.

Event Management

  • Develop and execute event strategies that align with regional marketing goals and support sales efforts.
  • Coordinate with the sales team to ensure events are aligned with sales goals and support lead generation and pipeline growth.

Campaign Planning and Execution

  • Develop and execute regional marketing campaigns that leverage various marketing channels such as webinars, events, digital advertising, and email campaigns.
  • Track and analyze key metrics such as MQLs, meetings scheduled and completed, pipeline activated, and conversion rates to assess the effectiveness of marketing efforts.

Lead Generation and Pipeline Contribution

  • Focus on generating and nurturing high-quality leads through localized marketing activities.
  • Work with our digital marketing and operations teams to leverage marketing automation and CRM systems to track and manage leads through the sales funnel.

Cross-functional Collaboration

  • Work closely with the wider team like product marketing, digital marketing, content, and campaign management teams to create cohesive and consistent campaigns.
  • Collaborate with product marketing and Field CTO teams to ensure marketing initiatives align with product launches, updates, and customer success stories.

Budget Management and ROI Analysis

  • Manage the budget for field marketing activities, ensuring efficient use of resources.
  • Monitor and analyze the ROI of various marketing activities to determine their effectiveness and make adjustments as needed.

Brand Awareness and Relationship Building

  • Develop PR strategies to increase brand awareness and thought leadership within the region or industry.
  • Build relationships with industry influencers, partners, and local media to amplify the company's message.

Additional Tasks

  • Work with field sales and sales engineering teams to localize content, assets, and campaigns into French and German.
  • Willing to travel across Europe and Internationally for meetings and events where necessary.