Digital Marketing Specialist
4 weeks ago
Agenda Partnership is seeking a Digital Marketing Specialist to join their marketing team in Wellingborough, Northamptonshire. The ideal candidate will have a strong understanding of online retail, marketing, and digital channels.
The successful candidate will be responsible for developing and implementing digital marketing plans to attract new customers, retain existing customers, and promote growth. This will involve crafting and managing PPC campaigns, optimising customer journeys, creating and executing email campaigns, and managing paid ads on platforms such as Facebook, Google Shopping, and LinkedIn.
The role reports directly to the Marketing Manager and supports the Head of E-commerce. The ideal candidate will have a strong knowledge of SEO, SEM, Google Ads, and Meta Ads, as well as experience with Google Analytics.
Key responsibilities include:
- Developing and implementing digital marketing plans to drive online visibility and engagement
- Crafting and managing PPC campaigns to attract new customers
- Optimising customer journeys to improve conversion rates
- Creating and executing email campaigns to retain existing customers
- Managing paid ads on platforms such as Facebook, Google Shopping, and LinkedIn
- Updating website content to ensure brand consistency and standards
- Monitoring and analysing results to improve performance using tools such as Google Analytics
Requirements include:
- Qualified or experienced in marketing or digital marketing
- Strong knowledge of online retail, marketing, and digital channels
- Knowledge and experience with SEO, SEM, Google Ads, and Meta Ads
- Experience with Google Analytics
- Understanding of Affiliate marketing or Google Shopping (desirable but not essential)
Keywords: WordPress, Shopify, Mailchimp, SemRush, Google Ads, Analytics, Search Console, Meta Ads, Affiliate Marketing, Online retail, SEM, SEO, Search Engine Optimisation
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