Global Event Experience Lead
2 weeks ago
Merkle Science is a leading provider of blockchain transaction monitoring and intelligence solutions. We serve web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies worldwide. Our goal is to detect, investigate, and prevent illicit use of cryptocurrencies.
We are based in New York with offices in Singapore, Bangalore, and London. As a Marketing Events and Logistics Coordinator, you will contribute to the success of our global event presence. This role involves planning, executing, and tracking all aspects of Merkle Science's events to maximize lead generation and pipeline growth.
Key responsibilities include defining marketing objectives and metrics for events, conducting post-event evaluations, reporting progress towards goals, and recommending optimization strategies. Regularly measuring event impact against KPIs will inform decision-making and enhance alignment with broader business goals.
To be successful, you will need a minimum of two years of experience in event marketing or field marketing, with knowledge in trade show project management essential from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis. Experience operating within B2B or B2G marketing ecosystems is preferred. Proficiency with Salesforce reporting and analysis of marketing funnel metrics is also required. Occasional travel is necessary, less than 20%.
Estimated Salary: $90,000 - $120,000 per year
Responsibilities:
- Plan, execute, and track all aspects of Merkle Science's event presence globally.
- Define marketing objectives and metrics for events.
- Conduct post-event evaluations and report progress towards goals.
- Recommend optimization strategies and measure event impact against KPIs.
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