Commercial Insights Manager

6 days ago


London, Greater London, United Kingdom DFL Full time
About the Role

DFL is seeking a highly motivated individual to support the growth and development of our partner-focused insights and solutions. As a Commercial Insights Manager, you will be responsible for curating in-depth performance metrics, industry research, and user/community behavioral analysis to drive business decisions.

Key Responsibilities
  • Develop a Commercial Insights Framework: Implement a narrative that drives and underpins all commercial collateral and sales responses, utilizing surveys, insights vendors, and our Data Management Platform (DMP).
  • Optimize Campaigns: Utilize commercial audience data to target key campaign metrics, improving digital performance and providing compelling post-campaign analysis.
  • Stay Ahead of Industry Trends: Keep abreast of industry developments to enable benchmarking of DFL's performance, while reporting these trends regularly to the Commercial team.
  • Build and Manage Surveys: Develop, maintain, and manage brand measurement and user insights surveys to inform business decisions.
  • Enable Strategic Content Performance Insight: Provide analytical support to aid DFL's content strategy.
  • Analytical Mindset: Possess the ability to build a narrative from data sets.
What We Offer
  • Company Performance Bonus
  • Hybrid Working for All Staff with Flexible Working Opportunities
  • Private Healthcare Scheme + Employee Enhanced Assistance
  • Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
  • Subsidized Gym Membership
  • Ride to Work & Annual Travel Card Loan Scheme
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Thursday Drinks in the Office and Regular Socials


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