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Marketing Director

2 months ago

London, Greater London, United Kingdom PA Media Group Full time

{"About PA Media Group": "PA Media Group is a diverse portfolio of specialist media companies spanning news and information, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with a global presence and a team of over 1,000 employees across the UK, Ireland, and internationally.", "Our Culture": "We value Respect, Collaboration, Accountability, and Integrity and strive to create an inclusive and engaging work environment that fosters innovation and creativity.", "Job Summary": "We are seeking an experienced Marketing Manager to cover maternity leave and support PA Media Assignments and PA Media Academy during a busy period. As a key member of our marketing team, you will be responsible for developing and implementing our marketing strategy, evaluating and refining our approach for measurable growth, and collaborating with external agencies to drive results.", "Key Responsibilities": ["Develop and implement a comprehensive marketing strategy to drive business growth and engagement", "Evaluate and refine our marketing approach to ensure measurable results", "Collaborate with external agencies to drive results and achieve business objectives", "Manage and optimize our digital marketing channels to maximize ROI", "Develop and implement lead generation techniques across digital channels", "Utilize analytics and data to inform marketing decisions and optimize campaigns", "Manage and maintain our brand identity and messaging across all channels", "Develop and implement content marketing strategies to engage and educate our audience", "Manage and optimize our social media presence to drive engagement and conversions"], "Requirements": ["Proven marketing experience in a B2B environment", "Expertise in digital marketing strategies and techniques", "Experience in developing and implementing integrated marketing campaigns", "Knowledge of modern marketing methodologies and marketing automation technology", "A KPI-focused mindset with strong project management skills", "Proficiency in CMS, social media platforms, Google Analytics, Salesforce, and Pardot", "Strong organizational and IT skills"]}