Creative Content Specialist

3 weeks ago

London, Greater London, United Kingdom Frasers Group Full time

About the Role

We are seeking a highly skilled Creative Content Specialist to join our team at Frasers Group. As a key member of our Marketing Team, you will be responsible for developing and delivering high-quality copy across the Sports Direct ecosystem.

Working closely with our Creative Team, you will ideate, develop, and deliver copy and content that reflects the Sports Direct brand strategy and tone of voice. This will include creating engaging social media content, writing scripts for video campaigns, and curating content for our editorial platform.

Key Responsibilities:

  • Develop and produce creative concepts through to execution, driven by insight and marketing objectives.
  • Write high-engagement social media content that reflects the brand voice and tonality.
  • Help write and edit scripts with the directors and video team.
  • Interview athletes, influencers, and campaign subjects across touchpoints.
  • Ideate, write, and curate content for the Sports Direct editorial platform, driven by insights, commercial priorities, and SEO knowledge.
  • Review and edit campaign proposal decks developed by you and the team.
  • Produce punchy and disruptive OOH copy concepts for a mixture of formats.
  • Re-write and update information on websites and in company materials.

Requirements

  • Excellent writing ability, including the ability to write in different styles and to other people's direction.
  • Strong listening skills, so that you can understand what the business needs/wants and effectively develop a project brief.
  • Ability to understand your target audience and write for them.
  • Good research and analytical skills to gain an accurate understanding of the subject in question.
  • Excellent organizational skills, including the ability to manage multiple projects simultaneously.
  • A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
  • The ability to work independently and flexibly with a positive can-do mentality.
  • Excellent attention to detail, including the ability to proofread your own and others' work.
  • Understanding of SEO and how this shapes content.

About Us

Frasers Group is a leading retail company that is rethinking the retail experience. We are committed to delivering a positive colleague experience and to making the most of it, you need to immerse yourself in delivering on our principles:

  • Think without limits.
  • Own it and back yourself.
  • Be relevant.

We are looking for a talented Creative Content Specialist who shares our passion for sports and is excited about the opportunity to join our team and contribute to our success.

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