Senior Performance Marketing Manager

1 month ago


Glasgow, Glasgow City, United Kingdom Oh Polly Full time
About Oh Polly

We're a leading fashion brand with a passion for innovation and sustainability. Our mission is to create high-quality, trend-driven designs that meet the needs of our customers while minimizing our environmental impact.

The Role

We're seeking a seasoned Senior Performance Marketing Manager to drive our digital marketing initiatives across key paid channels. As a key member of our marketing team, you'll be responsible for developing and executing comprehensive performance marketing strategies that maximize ROI and drive customer acquisition in the US and UK markets.

Key Responsibilities
  • Develop and execute performance marketing strategies across Meta, Snapchat, Google Ads, Pinterest, and TikTok.
  • Collaborate with the Creative team to analyze ad creative effectiveness and provide data-driven feedback to optimize creative assets.
  • Lead and mentor a team of Performance Marketing Specialists, fostering a collaborative and results-driven environment.
  • Oversee the planning, execution, and optimization of all paid media campaigns across multiple channels.
  • Manage and allocate the performance marketing budget effectively, ensuring optimal spending across channels to achieve business objectives.
  • Utilize analytics tools to track and analyze campaign performance, generate insights, and adjust strategies to improve key performance indicators (KPIs).
Requirements
  • Minimum 8 years of experience in performance marketing, with at least 5 years focused on DTC e-commerce.
  • In-depth knowledge and hands-on experience with key digital marketing platforms.
  • Deep understanding of the US and UK digital marketing landscapes, consumer behavior, and fashion market trends.
What We Offer
  • Competitive salary: £60,000 - £75,000.
  • 50% discount on all Oh Polly and Bo+Tee products.
  • An extra day off for your birthday.
  • Corporate gym membership (subject to tax).
  • Cycle to work scheme.
  • Learning and development opportunities.
  • Company pension.
  • Company social event.


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