Marketing Data Analyst
1 month ago
As the largest distributor of building materials in the UK, Travis Perkins has been helping to build Britain for over 200 years.
We have a strong presence across the country with 5 businesses, 20,000 colleagues and more than 1,700 branches, stores and sites around the UK.
The RoleWe are currently seeking an experienced Senior Marketing Analyst to join our team. This role will be based in Northampton and requires regular travel to our head office.
In this position, you will manage and coordinate the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.
Key Responsibilities- Produce analysis to measure the effectiveness of all marketing activity, to help shape future campaigns and ensure effective customer targeting.
- Interrogate data and trends in order to highlight areas of concern; use customer data to drive sales and margin performance for the company.
- Provide insight on all marketing campaigns and make recommendations for future campaigns.
- Through effective people and priority management, ensure the smooth delivery of insight and campaign data.
- Continue the development of the customer dashboard that can be shared across the business, ensuring that both finance and marketing data are aligned.
- Support the marketing team with campaign selections and BAU processes when required, ensuring to follow the principles of GDPR.
- Research and apply new analytical techniques to help provide further insight and personalisation for customers.
- Use of SQL and Google Sheets for delivery of work with potentially some Python.
- Degree in a numerate subject.
- Experience in an industry which deals with volume customers (e.g. retail).
- Multichannel metrics experience.
- Budget management.
- Able to use data software to interrogate information.
- Presenting to multiple stakeholders.
- Project Management.
- Knowledge of different software packages and understanding of how data lakes etc are structured.
- Able to communicate effectively at all levels.
- Excellent attention to detail.
- Able to interpret a single-minded proposition and brief.
- You will be supported by some fantastic training and development and have the opportunity to learn, grow and develop across the Travis Perkins Group.
- A competitive salary of £45,000 - £55,000 per annum, depending on experience.
- A hybrid working environment is offered.
- A comprehensive benefits package, including a contributory pension scheme, colleague discount across a variety of Group businesses and save-as-you-earn scheme.
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