Digital Marketing Specialist

4 weeks ago


Manchester, United Kingdom In Technology Group Limited Full time
Role Overview:

Digital Account Executive

We are seeking a highly skilled Digital Account Executive to enhance online performance across paid media, SEO, and marketplace channels. The successful candidate will play a key role in optimizing PPC campaigns, implementing effective SEO strategies, and managing product performance on third-party platforms to boost online visibility and impact.

Main Responsibilities:

  • Oversee and optimize paid advertising campaigns across platforms like Google Ads, Meta, and AMS to achieve customer acquisition and sales goals.
  • Design and implement SEO strategies aimed at improving search rankings, driving organic traffic, and increasing brand visibility in target markets.
  • Conduct regular SEO audits, optimize site content, and execute link-building efforts to enhance domain authority.
  • Identify high-impact keywords for both paid and organic search to strategically target the most relevant and profitable terms.
  • Track the effectiveness of PPC and SEO efforts, providing detailed reports on metrics such as CPA, ACoS, ROAS, organic traffic, and keyword rankings.
  • Partner with product marketing, creative, and development teams to ensure digital strategies align with business objectives and campaigns are executed seamlessly.


Requirements:

The ideal candidate will have 2-3 years' experience in PPC management and SEO strategy execution, ideally within eCommerce or retail. They should have hands-on experience with Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools. The successful candidate will also possess a strong grasp of SEO principles, analytical skills to turn data into insights, and excellent communication skills for collaborating with various teams and external partners.

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