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Digital Marketing Specialist

2 months ago

Warrington, Warrington, United Kingdom Stuart Canvas Group Ltd Full time
About Stuart Canvas Group Ltd

Stuart Canvas Group Ltd is a leading manufacturer and designer of bespoke coverings for various sectors, including industrial manufacturing, haulage, sports, schools, military, and home use. With over 50 years of expertise, the company has established itself as a trusted supplier to high-profile clients such as the Wimbledon Tennis Championship, Lords Cricket Ground, Old Trafford Football Stadium, The Ministry of Defence, and BAE Systems.

The Role

We are seeking a skilled Digital Marketing Specialist to join our growing team. As a Digital Marketing Specialist, you will be responsible for driving traffic and conversions to our company's four websites via lead generation and e-commerce sales. Your focus will be on creating and implementing effective SEO and digital marketing strategies to improve search engine rankings and drive business growth.

Key Responsibilities
  • Develop and Execute SEO Strategies

Develop and execute comprehensive SEO strategies to drive traffic and improve search engine rankings for our company's four websites.

Monitor Website Performance

Monitor website performance using industry tools such as Google Analytics, Moz, Screaming Frog, and Search Console to identify areas for improvement.

Produce Regular Reports

Produce and maintain regular reports on the SEO performance of each website, highlighting key metrics and areas for improvement.

Develop E-commerce Sales Growth Strategies

Develop and execute e-commerce sales growth strategies to drive revenue and business growth.

Collaborate with Marketing Manager

Work closely with the marketing manager to develop the digital marketing function of the business, ensuring alignment with overall business objectives.

Stay Up-to-Date with Industry Trends

Stay up-to-date with the latest industry trends and best practices in SEO and digital marketing, applying this knowledge to drive business growth.

Requirements
  • 2+ Years of Experience

2+ years of experience in a similar role, with a proven track record of driving business growth through effective SEO and digital marketing strategies.

SEO Knowledge and Skills

In-depth knowledge of SEO principles and best practices, including keyword research, competitor analysis, and technical website audits.

PPC Strategies

Experience with PPC strategies, including Google Ads, would be advantageous but not essential.

Attention to Detail

A keen attention to detail, with excellent written and verbal communication skills.

Driving License

A driving license and ability to travel, as required.

Benefits
  • Competitive Salary

A competitive salary, reflecting your skills and experience.

Friendly Working Environment

A friendly and open working environment, with opportunities for professional growth and development.

Flexible Working Options

Flexible working options, including the ability to work from home.

Company Social Events

Regular company social events, fostering a sense of community and teamwork.

Bonus System

A bonus system, recognizing and rewarding individual and team achievements.