Beauty Assistant Manager

Job Summary

This is a role for the beauty enthusiast. You will work across multiple categories and help the Multi-Brand teams adapt the seasonal trends across Estée Lauder's diverse portfolio of brands. As a Multi-Brand Business Manager, you will be responsible for supporting the ELC Multi Brand Business Manager in driving the business and achieving KPI's, creating and executing events to reward and recruit new consumers. Managing the business needs while developing your teams' skills sets and knowledge and building professional relationships within the store and the Multi Brand project team. You will also have specific responsibilities to leverage social media to create, advertise and execute Multi-branded events.

Sales and Service

• Review and communicate Multi Brand targets, ensuring the cascade to all team members in absence of Business Manager

• Provide welcoming, personal, professional service to all consumers at all times

• Support the ELC Multi Brand Manager in ensuring the Multi Brand sales goals and KPI's are met

• Meet your individual responsibility for your appropriate contribution to the team's goals (KPI's) in terms of service and sales

• Understand the Multi Brand consumer journey and ensure the Multi Brand team execute at all times

• Understand each Brand nuances to deliver each Brand service (either full service or hero service) and sales expectations

• Act as a role model for the team in all aspects of sales and service, creating a zero consumer complaints mind-set and a surprise and delight culture

• Provide coaching and feedback to the team on consumer service, sales techniques and product knowledge to improve performance

• Ensure consumers are informed of relevant/available services offered at the counter and deliver a high touch service protocol

• Be responsible for ensuring booking services through appointment booking app by all Multi Brand teams

• Ensure all refunds and complaints are handled in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Retail Manager where appropriate

• Capture consumer data (CRM) through Tiberius, following GDPR guidelines

• Help and support team members in understanding all additional sales avenues i.e. eventing, Omni and digital channels, etc

• Keep up to date with competitor activity

EVENT & SOCIAL PLANNING

• Strategical plan and implement activity, focused on the multi brand marketing and events calendar aligned to the retailers campaigns to achieve total MOB targets

• Manage and execute monthly instore & social events; planning events with MB ASEM and executing event driving awareness, retail sales and recruiting new consumers to the Multi Brand concept, across the total team

• Be social savvy, creative and engaging with consumers on counter and on social

• Create, manage and the multi brand Instagram account for total door

• To be recognised as the lead influencer for multi brand across all ELC brands in store. To inspire the consumer and resident team

• Be responsible for leveraging social media across all Brands with particular focus on Hero products, Newness, services and in-store events

• Encourage the teams use of social media to leverage opportunities to drive the business, protect and enhance each Brands' image

• Build a local community and following, to consumers connected to brands and activity in store

• Be agile and reactive to trends turning on "in the moment" events, social content

Team Management

• Develop good working relationships with colleagues

• Support the induction, retention and development of a high calibre Multi Brand team in line with company processes

• Support the team in the awareness of company standards, Policies and Procedures that relate to their role

• Constantly develop teams' skills sets, to create a diverse team

• Help and support the team to achieve and maintain the required standard of conduct and job performance, escalating any concerns to the ELC Multi Brand Business Manager

• Escalate any skills gaps and training needs of team, supporting the appropriate development

• Lead in store theme days, events and new product launches

• Provide feedback to the management team on any up and coming trends or particular frequent consumer requests

Operational Excellence

• Develop strong working relationships with store management to support the multi brand vision and operational support and feedback in the absence of the multi brand manager.

• Assist the ELC BM to collate & analyze figures sharing results with team and providing feedback to the Multi Brand ASEM

• Planning events in store and on social to support targets and business strategies

• Manage stock control and maintain communication with all management (ELC and store)

• Follow each brand VM guidelines at all times, leading the team by high example

• Support Multi Brand Business Manager to manage teams rotas/holiday requests & submitting T&A by all deadlines

• Help and support the team to deliver excellent retail standards at all times (product, housekeeping, displays, messaging, pricing)

• Maintain testers and hygiene stocks and communicate any low stocks and particularly out-of-stocks for saleable lines

• Replace any broken or damaged products managing all RGA's (authorised by the ELC Multi Brand Business Manager)

• Maintain counters; ensure they are correctly merchandised and fully stocked

• Ensure correct storage in all stock holding areas to prevent damage to & loss of products

• Minimise stock loss by supporting the team to comply with all company Security Policies and Procedures

• Support the team in working effectively in line with all Company and Retailer Health and Safety Policies and Procedures

• Ensure personal awareness Health & Safety responsibilities in all areas of operational activity and advise the team of their responsibilities

Commerciality

• Maximise sales performance by utilising all commercial reports available before making commercial decisions

• Keep up to date with competitor activity, industry knowledge and missed opportunities

• Ensure daily replenishment is managed effectively, taking appropriate action where necessary

• Effectively plan for and ensure promotions and discounts are actioned in line with Company guidelines

• Respond to business trends and external factors to recommend changes needed to capitalize on opportunities to maximize sales

Essential Person Specification

• Beauty Obsessed. Passionate about beauty, events, social media and keeps up to date with the industry

• Passionate about creating meaningful relationships and providing amazing customer experience with a desire to make an impact

• Socially-driven & digitally savvy

• Confident content creator with an influencer mind set (inspiring an audience through blogs, vlogs and digital channels)

• Comfortable hosting/supporting events, on counter and on a social platform

• An entrepreneurial & creative spirit

• Previous experience in beauty desirable

• Experience in eventing

• Creative and ideas driven

• Target driven

• Empathetic and able to connect instantly with a range of people

• Leadership/management experience and leads by example – shows the team what excellent looks like

• A good coach – in the moment feedback and encouragement, confident to give developmental feedback

• Collaborative

• Inspiring, proactive, engaging, and approachable