Ambassador of Flavors

2 days ago


Birmingham, Birmingham, United Kingdom Sazerac UK Full time

About the Role

We are seeking an experienced Ambassador to join our team at Sazerac UK. As a key member of our spirits advocacy group, you will be responsible for building and growing relationships with customers and trade partners in the UK.

Key Responsibilities

  • Collaborate with our sales and marketing teams to execute the Fratelli Branca advocacy plan.
  • Determine high-priority customers within the on-trade and wholesale sectors in major UK cities.
  • Develop and maintain strong relationships with key customers to increase meaningful distribution and brand awareness.
  • Showcase the portfolio range and key expressions in the right venues, integrating customer activity into brand plans to drive rate of sale.
  • Drive share of mind and visibility among thought-leading bars and restaurants, and grassroots advocacy among bartenders in UK key cities.
  • Evaluate market trends and consumer insight to inform business decisions.

Requirements

  • A passion for the drinks industry and cocktail culture.
  • Existing knowledge and experience with on-trade and wholesale customers.
  • Strong relationship management skills and ability to influence at various levels.
  • Ability to work collaboratively with clients to create 'win-win' partnerships.

Salary Information

The estimated salary for this role is £40,000 - £60,000 per annum, depending on experience.



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