Ambassador of Flavors
2 days ago
About the Role
We are seeking an experienced Ambassador to join our team at Sazerac UK. As a key member of our spirits advocacy group, you will be responsible for building and growing relationships with customers and trade partners in the UK.
Key Responsibilities
- Collaborate with our sales and marketing teams to execute the Fratelli Branca advocacy plan.
- Determine high-priority customers within the on-trade and wholesale sectors in major UK cities.
- Develop and maintain strong relationships with key customers to increase meaningful distribution and brand awareness.
- Showcase the portfolio range and key expressions in the right venues, integrating customer activity into brand plans to drive rate of sale.
- Drive share of mind and visibility among thought-leading bars and restaurants, and grassroots advocacy among bartenders in UK key cities.
- Evaluate market trends and consumer insight to inform business decisions.
Requirements
- A passion for the drinks industry and cocktail culture.
- Existing knowledge and experience with on-trade and wholesale customers.
- Strong relationship management skills and ability to influence at various levels.
- Ability to work collaboratively with clients to create 'win-win' partnerships.
Salary Information
The estimated salary for this role is £40,000 - £60,000 per annum, depending on experience.
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