Commercial Brand Manager
2 weeks ago
The Trade Marketing Manager is a key member of our Trade Marketing team, responsible for implementing the trade marketing strategy and securing supplier investment to drive performance across our retail, coffee shops, and pubs and bars.
Main Duties:
- Collaborate with sales channel teams to develop trade marketing strategies aligned with business objectives
- Nurture and maintain strong relationships with key trade partners to showcase our network, understand brand plans, and create shared objectives
- Create activation plans, coordinate marketing POS materials, and allocate resources for supplier campaigns
- Analyse sales data, market trends, and competitor activities to inform our trade marketing strategy
- Work closely with business channel teams to implement the annual trade marketing plan
- Align with purchasing to negotiate with suppliers and ensure timely invoicing of activity
- Track and forecast annual trade marketing income for suppliers within our remit
- Contribute to the development of the annual trade marketing budget proposal
- Support the organisation of the annual supplier conference to share our trading strategy, build relationships, and grow trade marketing investment from our suppliers
- Stand-in for the Senior Trade Marketing Manager as needed
Requirements:
- Proven experience in a similar trade marketing role, including strategy and budget development
- Advanced supplier relationship building and development skills
- Strong business acumen and understanding of sales drivers
- Ability to identify opportunities and turn them into profitable activities
- Project management skills to deliver multiple workstreams and priorities
- Decision-making skills based on fact-based analysis
- Experience in drawing out business insights from analysis and presenting findings and recommendations persuasively
- Excellent communication and interpersonal skills to build and maintain strong working relationships internally and externally
Desirable skills and personal attributes include buying and commercial experience, an innovative and bold approach to finding new ways of doing things, and the ability to work collaboratively and at pace.
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