Business Development Executive

4 weeks ago

Manchester, United Kingdom The Advocate Group Full time
Job Overview

We are seeking a highly skilled Business Development Manager to join our team in the North West region. This is an exciting opportunity for a commercial and customer-focused professional to drive engagement in the on-trade sector and cultivate new business for premium brands.

About the Role

The successful candidate will be responsible for acquiring large premium groups and national accounts, targeting business within premium pubs, bars, restaurants, and hotels. They will leverage a prospecting database, generate new leads, and implement a proactive engagement strategy.

Key Responsibilities
  • New Business Development:
    • Focus on acquiring large premium groups and national accounts.
    • Targeted approach to securing business within premium pubs, bars, restaurants, and hotels.
    • Leverage a prospecting database while continuously generating new leads and contacts.
    • Implement a proactive engagement strategy that extends beyond tender periods.
    • Take a consultative approach to understand customer needs and align with how the company's brands can drive consumer engagement.
    • Collaborate with internal teams to ensure database alignment and maximize opportunity.
    • Develop compelling marketing and commercial tenders in partnership with relevant departments.
    • Maintain regular communication with regional teams, building relationships across various areas and roles.
    • Create and execute a territory plan, capitalizing on market opportunities.
    • Onboard and support new accounts.
  • RTM Collaboration (10%):
    • Network with sales teams to increase awareness of the brand portfolio and uncover new opportunities.
    • Work cross-functionally with colleagues to enhance impact, identify opportunities, and collaborate effectively across the sector.
    • Coordinate with distribution and sales teams to ensure product availability and secure new product listings.
    • Utilize wholesale data to strengthen and expand brand presence.
    • Monitor and respond to changes in wholesale order performance.
  • Account Management (20%):
    • Manage full account responsibility with guidance from leadership, including budget and discretionary investments.
    • Ensure effective account management by addressing gaps, driving margin growth, and implementing marketing activations.
    • Leverage sponsorship events and local partnerships to boost brand visibility and engagement.

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