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Digital Analytics Leader
2 months ago
About the Role
We are seeking a highly skilled Lead Digital Analyst to spearhead our Digital Trading & Marketing Analytics team. As a key member of our team, you will be responsible for shaping the team's strategic direction and fostering strong relationships with key stakeholders.
Key Responsibilities
- Develop and implement a comprehensive digital analytics roadmap to drive commercial actions and achieve revenue targets.
- Deliver actionable insights that inform business decisions, leveraging data from first and third-party sources.
- Collaborate with stakeholders to create new reporting requirements that drive cross-departmental decision-making.
- Design and implement new processes to improve data quality, accuracy, and timeliness.
- Champion the adoption of new tracking and reporting capabilities introduced by emerging platforms and tools.
Requirements
- Proven experience leading a Digital Analytics team or as a Lead Web Analyst in a fast-paced, commercial eCommerce setting.
- Expertise in Google Analytics 360 and hands-on experience with GA4.
- Proficiency in dashboard presentation platforms such as Data Studio, Tableau, with Looker experience being advantageous.
- Strong command of BigQuery and familiarity with Google Analytics UA/GA4 schema.
- Competence in mapping event tracking to BigQuery GA schemas.
- Solid understanding of digital data structures, including data flow from websites to Google Analytics and BigQuery.
- Knowledge of MVT, A/B testing, and analytics tools.
- Awareness of GDPR legislation and its implications for digital analytics.
- Exceptional interpersonal and communication skills, with a track record of influencing others.
- Leadership skills with the ability to mentor and develop a team.
- Commercial acumen, analytical prowess, and proven decision-making capabilities.
- Self-motivated with the ability to work independently, manage time effectively, and prioritise tasks.
What We Offer
As a Lead Digital Analyst at Reed, you will have the opportunity to work with a talented team of professionals, driving business growth and innovation through data-driven insights. We offer a competitive salary, bonus, and a range of benefits to support your career development and well-being.
