Retail Media Specialist

2 weeks ago


Redditch, Worcestershire, United Kingdom Halfords Full time
About the Role

The Retail Media & Loyalty Partnership Manager will own and drive key strategic partner relationships to support the ongoing delivery and development of the customer loyalty programme.

Responsibilities include planning, execution, and deployment of retail media strategy and activity across the Group. This role ensures all partnerships are created and managed in support of the overall Halfords vision and customer loyalty strategy to drive profitable outcomes.

Key Responsibilities:
  • Support the delivery and development of the Group Motoring club proposition and other lifetime value initiatives through identification and introduction of new and ongoing development of existing partnerships.
  • Define and deploy the retail media strategy for Halfords Group plc.
  • Work alongside internal teams and external agencies to monitor, evaluate, and diagnose brand activity to drive growth, hit targets, and maximise ROI.
  • Hold primary responsibility for communication, relationship, and management of all third-party partnerships developed in support of the lifetime strategy.
  • Identify, select, and onboard key strategic partners to support loyalty proposition development.
  • Ensure all partnership opportunities across retail media and loyalty are appropriately qualified before proceeding.
  • Working with our B2B and procurement team drive and manage all commercial and contractual relationships.


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