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Digital Marketing Strategist

2 months ago

Nationwide, United Kingdom Collabera Digital Full time
About the Role

We are seeking an experienced Digital Marketing Strategist to lead EMEA digital demand generation programs across the Webex portfolio.

Key Responsibilities
  • Develop and execute cross-channel digital marketing strategies to drive demand and revenue growth.
  • Manage and optimize digital marketing campaigns across multiple channels, including email, social media, and paid advertising.
  • Collaborate with external agencies and internal stakeholders to ensure alignment and effective execution of marketing initiatives.
  • Analyze campaign performance and provide data-driven insights to inform future marketing strategies.
  • Manage and optimize the use of marketing automation tools, such as Salesforce, Power BI, and Eloqua.
Requirements
  • 5+ years of experience in digital marketing, preferably in B2B or SaaS industries.
  • Strong background in managing cross-channel strategies and external agencies.
  • Proficiency in budget management, campaign optimization, and ROI analysis.
  • Experience with marketing automation tools, such as Salesforce, Power BI, and Eloqua.
  • Proficiency in German or French is a plus.