Paid Media Strategist

2 weeks ago

London, Greater London, United Kingdom Elixirr Partners LLP Full time

Main Function of Job Role:

The role of the Paid Social Exec involves researching, planning, and implementing strategies for effective paid media campaigns. This includes setting up and managing paid media campaigns across multiple platforms, attending customer meetings, and formulating marketing strategies to meet client objectives. The goal is to deliver the highest level of service to clients and maximize return on their marketing budgets.

Key Responsibilities:

  • Manage client marketing on a daily basis
  • Set up and manage paid media campaigns across various DSPs and social networks
  • Create ad copy and ad assets
  • Manage organic pages, including post creation, scheduling, and community management
  • Monitor campaigns, optimize where necessary, and produce weekly/monthly reports
  • Grow and develop existing campaigns using available tools
  • Work with Account Managers to manage client communications and ensure client satisfaction
  • Website analytics and analysis, providing customer insights and recommendations, as well as tagging websites for tracking and conversions with various tools
  • Analyze industry issues and make recommendations based on analysis
  • Continuously improve efficiency and productivity within the digital marketing team

Internal Activities:

  • Work with the Digital Manager to develop the paid media offering, set and meet standards for work quality, and deliverables
  • Help develop reporting methodologies to improve visibility and insight for clients
  • Continuously improve client satisfaction, communication, quality assurance, and customer retention
  • Research latest trends and relay to others
  • Analysis of industry issues and make recommendations based on analysis
  • Educate the sales team to ensure high levels of product awareness and understanding
  • Assist in the creation of sales collateral and attending new business pitches
  • Evaluate new marketing technologies, techniques, and partners

Required Skills:

  • Experience in developing and managing campaigns across social media platforms
  • Experience in writing copy and creating assets
  • Understanding of digital marketing metrics and KPIs
  • Experience in setting up and running display media campaigns, especially within programmatic
  • Experience in trafficking display creative through ad servers like DoubleClick
  • Experience in implementing and using Google Analytics and Google Tag Manager
  • Strong communication and liaison skills
  • Well-organized with exceptional attention to detail
  • Good knowledge of Microsoft Word, Excel, PowerPoint, and Outlook
  • Good literacy, numeracy, and accuracy skills

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