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Strategic Marketing Planning Lead
2 months ago
We are seeking a highly skilled and experienced Strategic Marketing Planning Lead to join our team at Alzheimer's Research UK. As a key member of our Strategic Marketing Leadership Team, you will play a pivotal role in planning and integrating our marketing programmes to accelerate progress towards a cure.
Key Responsibilities- Develop and implement a comprehensive marketing strategy that aligns with our organisational goals and objectives.
- Lead the development of a consolidated marketing plan across owned, shared, earned, and paid media channels.
- Partner with fundraising, communications, campaigning, digital, brand, and marketing teams to deliver a cohesive marketing plan.
- Develop and maintain a single source of truth for measuring marketing effectiveness.
- Lead cross-functional working groups to ensure goals are met and best practices are implemented.
- Collaborate with key stakeholders to identify opportunities and gaps in our marketing skillset.
- Develop and implement successful new processes and ways of working across multiple teams.
- Strategic thinker with significant experience planning and integrating multi-channel campaigns.
- Ability to develop, interpret, and translate a range of measures and business intelligence to direct decision-making.
- Experience of building and leading a diverse team, establishing resource and skillset requirements, and recruiting and developing talent.
- Natural planner with project management skills; experience of leading cross-functional teams to deliver and execute a single plan.
- Ability to balance conflicting priorities to drive the right outcome for the organisation, in line with agreed strategic goals.
- Experience of working with agencies to get the very best out of the relationship.
- Exemplary leadership skills with both practical and short/long-term strategic vision.
- Natural collaborator; ability to build relationships and inspire confidence and respect at all levels; strong team player.
- Excellent listening skills - receptive to feedback and demonstrates flexibility, curiosity, and an ability to learn.
- Influencing skills that ensure a clear understanding of and agreement to the direction of travel across the organisation.
- Insight and audience-driven; a customer-first, evidenced approach.
- Has a 'can-do' attitude and is committed to delivering results and strives for continuous improvement.
- Strong work ethic and a high level of personal integrity.
We are the UK's leading dementia research charity, accelerating progress towards a cure. Our mission is to stand for everyone affected by dementia and to stand for a cure. We are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.
We value diversity and are committed to reducing our environmental impact. We have been recognised as a 3-star accredited employer by Best Companies and have been listed in the prestigious Best Companies lists. We are proud to be a signatory to the Time to Change Employer Pledge and are committed to changing the way we think and act about mental health in the workplace.
