Marketing Operations Director B2B
1 month ago
We're seeking a highly skilled Marketing Operations Manager to join our team at The Hut Group. As a key member of our marketing team, you will be responsible for ensuring the efficient operation of our marketing functions, leveraging automations, reporting, and dashboards to drive business growth.
Key responsibilities include:
- Collaborating with the marketing and design teams to launch inbound marketing campaigns and coordinate their execution.
- Refining website forms to support segmentation, tracking, and attribution.
- Leading on marketing attribution best practice across departments to support marketing spend on the right channels.
- Working with the Performance Marketing team to capture winning assets/messaging and inform future plans.
Reporting:
- Leading on the Marketing dashboard project, ensuring all channels are tracked and we are seamlessly reporting on marketing KPIs.
- Working with Performance Marketing and CRM teams to monitor the marketing lifecycle and find opportunities to support overall lead quality and conversion rate.
CRM and Automation:
- Working with the CRM team to ensure our CRM captures the information needed to report on marketing effectiveness and roll out iterations to enhance activities.
- Working with marketing and sales to refine our lead score criteria, ensuring we maximise pipeline opportunities.
- Leading on our martech stack, ensuring tools are correctly implemented and used across teams to generate synergies and build growth and revenue opportunities.
Requirements:
- Strong experience in Marketing roles, with a focus on Marketing Operations.
- Robust understanding of B2B marketing funnels and marketing campaigns.
- Able to demonstrate the ability to use data and insights to develop and execute marketing programs.
- Data-driven with a strong understanding of CRM, marketing automation, and pipeline management.
- B2B Marketing experience.
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