Senior Marketing Automation Specialist
3 weeks ago
Marketing Automation & Field Manager
Vodafone Automotive is a leading provider of safety and security services in the mobility space, with a product portfolio covering electronic devices design and production to cross-country service delivery. To deliver an effective external digital communications strategy that increases revenue and awareness of Automotive globally.
Key Responsibilities:
- Lead and execute the French marketing plan for Vodafone's IoT automotive business, aligning with the global automotive and IoT strategy.
- Drive campaign management & marketing automation, engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business.
- Support sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers.
- Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country.
Requirements:
- A degree or equivalent marketing qualification.
- Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing.
- Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment.
- Strong planning and delivery skills.
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business.
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