Marketing Communications Specialist
4 weeks ago
About the Role
We are seeking a highly skilled Marketing Communications Specialist to join our team at WEC Group Ltd. As a key member of our marketing team, you will be responsible for creating and implementing marketing campaigns across various channels, including website content, social media, email, and press releases.
Key Responsibilities
- Develop and execute marketing strategies to promote our company's products and services
- Write and edit high-quality content for various marketing channels, including website content, social media, email, and press releases
- Assist with the creation and implementation of social media plans and develop engaging content to grow our audience
- Collaborate with the wider marketing team to deliver digital marketing and SEO activities across multiple websites
- Support the HR team with recruitment campaigns for apprenticeships and internal vacancies
- Source and write stories for our company's newsletters and produce internal news pieces for our Intranet
- Help organize multiple events, including trade shows, corporate golf days, recruitment open evenings, internal awards ceremonies, and fundraising events
- Create HTML emails to support our digital marketing activity
- Edit video clips for use on social media and website landing pages
- Assist the wider marketing team with ad-hoc duties
Requirements
- Excellent English writing skills
- Enthusiasm for social media and marketing
- Great attention to detail
- Strong organizational skills
- Strong digital skills
- Creative flair
- Experience working to tight deadlines
- Good project management skills
- Thorough knowledge of Microsoft Office applications (Word, Excel, PowerPoint)
Desirable Qualifications
- Relevant marketing, PR, journalism, or English qualification or equivalent in-job experience
- Previous experience in a similar role, with industrial or engineering knowledge an advantage
- Knowledge of SEO an advantage
- Previous experience writing copy for PPC campaigns on Google Ads and paid social campaigns
- Experience using Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator)
- Basic understanding of HTML, WordPress, and Magento – training will be provided
- Experience writing technical content for websites
- Experience editing videos in Adobe Premiere Pro/After Effects and TikTok
- Experience planning and managing events, such as exhibitions and corporate events
- Driving license (the role will involve visiting our new Engineering Academy in Blackburn on a regular basis and other sites occasionally)
Company Benefits
- 25 days holiday plus bank holiday
- Profit Share Bonus Scheme
- Healthcare & Wellbeing Cashback Scheme
- Employee Benefit Loan Scheme
- Cycle to work scheme
- Company Pension
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