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Senior Digital Marketing Strategist

1 month ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Zynk Full time

Zynk, a pioneering leader in data integration, seeks an exceptional Digital Marketing Manager to join its talented team. This is an exciting opportunity for an experienced and passionate marketing professional to shape the future of the brand's online presence and drive measurable growth.

Key Responsibilities:
  • Implement SEO best practices, conduct keyword research, and optimize content for search engine visibility.
  • Manage and enhance AdWords campaigns, targeting relevant audiences and monitoring performance to drive ROI.
  • Craft compelling content for the website, news articles, and social media platforms, ensuring a captivating and informative experience for the audience.
  • Lead the content strategy, overseeing the creation of thought leadership articles, newsletters, and captivating drip email campaigns.
  • Manage social media channels, developing engaging content, running campaigns, and monitoring trends to maximize follower growth and engagement.
  • Design visually appealing graphics, logos, and illustrations to enhance the visual impact of digital assets.
  • Utilize AI to compose and refine content, ensuring consistency in tone and style.
  • Analyze website traffic, engagement, and conversions using analytics tools to identify trends and opportunities for improvement.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of success.
  • Strong understanding of SEO, social media management, content creation, and analytics.
  • Exceptional writing and editing skills, with the ability to craft compelling and engaging content.
  • Experience with email marketing platforms and campaign management.
  • Familiarity with AI-driven marketing tools and techniques.
  • Passion for staying up-to-date with the latest digital marketing trends.

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, as well as benefits and opportunities for professional growth.