Digital Marketing Specialist

1 day ago


Glasgow, Glasgow City, United Kingdom CV-Library Full time
Marketing and Operations Role

We are seeking an energetic professional to drive our marketing strategies and lead CRM-driven business transformation. This position is a unique opportunity to blend 70% marketing responsibilities with 30% CRM and internal operational support, playing a key role in our mission to expand client engagement and optimize internal workflows.

You'll work collaboratively with cross-functional teams to drive brand awareness, lead generation, and customer experience. This position requires a dynamic professional who is adept at digital marketing and has the aptitude to leverage our CRM for business transformation initiatives.

Key Responsibilities:
  • Website Management & SEO:
    Oversee site updates, SEO optimization, and content creation that positions us as a leader in AV and IT services. Perform regular SEO audits and adapt strategies to capture high-intent B2B traffic, particularly in government and large business sectors.
  • LinkedIn & Social Media:
    Design a content calendar that strengthens our LinkedIn presence, engaging a B2B audience with thought leadership, case studies, and industry insights. Monitor engagement metrics and adjust content strategies to maximize visibility and conversion potential.
  • Email Marketing Campaigns:
    Build segmented email campaigns to engage new leads and re-engage existing clients, using CRM data to tailor messaging by audience needs. Use analytics to continually refine email content and improve engagement and open rates.
Candidate Requirements:

To succeed in this role, you'll need strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills. A background in marketing or a related field is highly desirable.

A competitive salary of £27,000 per annum, commensurate with experience, will be offered to the successful candidate. The company also offers a range of benefits, including opportunities for professional development and growth within the organization.



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