Loyalty Marketing Specialist

17 hours ago


Glasgow, Glasgow City, United Kingdom Change Digital - Digital & Tech Recruitment Full time
Job Description

We are looking for a skilled C RM Data Lead to join our team in Glasgow. The successful candidate will have experience working with a transactional customer database and a strong understanding of loyalty and CRM strategy, including targeting tools such as selection criteria and propensity modeling.

About You
- Highly commercial and numerate with a proactive approach to driving results
- Comfortable working with targeting and CRM tools, with experience working in organizations with an emphasis on Database marketing

Key Responsibilities
- Manage agencies, optimizing the in-life customer engagement marketing budget across digital and traditional channels (e.g., email, SMS, Online Portals) to give the best ROI
- Direct report management when applicable
- Work cross-functionally with various departments, including Analytics, Product, Sales, and Client Management

This is an urgent role, and we are looking for someone who can start immediately. If you are a highly motivated and experienced CRM professional, please get in touch.

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