Social Media Marketing Lead

22 hours ago


London, Greater London, United Kingdom Abbott Full time
About the Role:

We are seeking a Social Media Marketing Lead to join our team at Abbott. The successful candidate will be responsible for developing and executing a social media strategy that drives engagement, awareness, and sales.

The ideal candidate will have prior experience in social media management, preferably in the health-tech or medical device sector, with a strong understanding of compliance requirements. They will also have excellent communication skills, both written and verbal, and be able to collaborate effectively with varied teams.

As a Social Media Marketing Lead at Abbott, you will lead all of our social media platforms, contributing to increasing awareness and knowledge of our products and services in our target audiences. You will develop and implement the social media and influencer strategy, conduct tasks according to a full social media calendar, and track performance using analytical tools.

You will create and publish high-quality, engaging content in line with our brand on all media platforms, review social media and other marketing metrics, and make recommendations for optimization and expansion to new social media platforms. You will also work closely with the UK Head of Marketing and Public Affairs to ensure messaging and content alignment.

Key Responsibilities:

  • Develop and execute a social media strategy that drives engagement, awareness, and sales
  • Create engaging content for all social media platforms
  • Manage our online presence and reputation
  • Collaborate with external agency partners to amplify our social media efforts
  • Monitor and analyze social media metrics to inform future strategies

Requirements:

  • Prior experience in social media management, preferably in the health-tech or medical device sector
  • Strong understanding of social media platforms, algorithms, and analytic tools
  • Excellent communication skills, both written and verbal
  • Able to collaborate effectively with varied teams

Salary Range: £55,000 - £65,000 per annum, depending on location and experience.



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