Retail Marketing Manager

3 weeks ago

Uxbridge, United Kingdom Hasbro Full time

At Wizards of the Coast, we're looking for a Retail Marketing Manager to drive strong omni-channel visibility for our brands within the retail and e-tail environment.

The Role

We have an exciting opportunity for a Retail Marketing Manager to actively participate as a member of the Retail Experience Team. The Mass Sales team has the goal to bring our brands to life within the sales channel across Europe, fully supporting the core objectives of channel expansion, user acquisition, and player accessibility.

The purpose of this role is to develop and execute strong online and offline brand presence with key retailers, refresh merchandising in existing retailers, and build annual Retail Marketing plans, supporting appropriate releases with each of the partners.

Responsibilities:

  • Partner management with key retailers and wholesale partners in key European territories
  • Develop and execute strong online and offline brand presence with each of the retailers
  • Refresh merchandising in existing retailers
  • Develop strong brand presence in newly acquired retail partners
  • Build annual Retail Marketing plans, supporting appropriate releases with each of the partners, collaborating and aligning with our European Brand team and North American Studio/Marketing team
  • Ability to analyze metrics and insights to improve future executions/campaigns
  • Drive demo/assisted selling programs and staff education in direct retail partners
  • Manage account online listings (non-Amazon) for all ranged Wizards products and execute continuous monitoring and improvement
  • Cross-functional mindset to share creative output across other developing channels within the business where needed

Key Skills:

  • Strong Retail Marketing experience
  • Ideally a background in Gaming/Video Games/Entertainment
  • Solid Communication and negotiation skills
  • Cross-Functional Collaborator
  • Go-to-market experience, especially in Mass retail
  • A track record of marketing excellence and building partnerships, with experience working in/with national retail and/or gaming retailers
  • Strong creative judgment and eye for detail
  • Project Management: Outstanding execution, resourcefulness, and problem-solving skills
  • A passion for gaming/entertainment media
  • Team player

Qualifications:

  • BA or BS Degree (In lieu of degree, 5 years of relevant work experience)
  • Ideally a background in Gaming/Video Games/Entertainment
  • Fluent in English is essential and French or Danish would be an advantage

Our Values

  • Be legendary: practice excellence, improve on our legacy, create awesomeness
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games
  • Delve into dungeons: embrace challenges with openness and creativity
  • Don't split the party: agree or disagree but commit. Collaborate and have respect for each other
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans

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