Marketing Operations and Analytics Expert

4 days ago


London, Greater London, United Kingdom Genesis Global Limited Full time
Role Overview:

We are looking for a highly motivated and experienced Marketing Operations and Analytics Expert to join our team at Genesis Global Limited. This is a challenging role that requires a strong focus on Demand Generation and Account Based Marketing. The successful candidate will be responsible for planning, executing and optimising multi-channel marketing campaigns across various channels, including social media, email, and web. They will also be responsible for managing digital content creation and distribution, as well as owning the performance of paid digital advertising channels such as LinkedIn.

Main Objectives:

* Plan and execute multi-channel marketing campaigns to drive growth and conversions.
* Develop and distribute compelling digital content across various channels, including social media, email, and web.
* Ensure all content aligns with our brand guidelines and marketing strategies.
* Manage and operate email marketing efforts through HubSpot, including creating and optimising new email templates and journeys.
* Drive performance and conversations through email marketing journeys.
* Own the performance of social channels, like LinkedIn, from management and planning of organic posts to building brand awareness, engaging and building audience and driving traffic to the website.

Competitive Salary: £58,000 - £68,000 per annum (dependent on experience).

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