Product Marketing Strategist

3 days ago

Loughborough, Leicestershire, United Kingdom Heidelberg Materials AG Full time

{"h1": "Product Campaign Manager", "p": "We are seeking a skilled Product Campaign Manager to join our team at Heidelberg Materials UK. As a key member of our marketing department, you will be responsible for creating, leading, and implementing strategic and tactical marketing product brand plans for our business lines.

Your primary focus will be on identifying opportunities to communicate our products and deliver value for Heidelberg Materials UK, working closely with commercial, operational, IT, and technical teams.

Key Responsibilities:

* Lead and work with commercial, technical, operational, IT, Data science, and customer insight teams to identify new product and market opportunities.
* Create, lead, and implement annual marketing plans, taking a digital-first approach where appropriate.
* Manage the brand product areas on the Heidelberg Materials UK website, ensuring product pages are optimized for organic traffic and lead generation.
* Develop and drive Heidelberg Materials UK 'sustainable' branded value-added products (VAPs).
* Provide leadership to the business line commercial teams in this area.
* Manage annual budget to ensure campaigns are delivered effectively and add value to the business.
* Manage external creative and design agency to ensure plans are delivered on brand and provide value.
* Manage PR agency to ensure strong trade press coverage in targeted titles.
* Present marketing plans and activity internally to directors, managers, and commercial teams as well as externally to key customers.
* Responsible for ensuring regular product line social media content and plan.
* Responsible for organization and execution of customer events.

What We Offer:

* Salary: £35,000 - £40,000
* Location: Syston - Hybrid
* Hours: 40
* Employer of choice: Armed Forces Covenant (Silver) / Disability Confident Committed / 5% Club (Platinum) / Mates in Mind / Clear Assured (Foundation) / The Mineral Products and Qualification Council (MPQC) / STEM Ambassador
* Compensation Package: Bonus incentives / Generous Pension Schemes / Life Assurance
* Work Life Balance: 27 days holiday (excluding bank holidays) / Agile working / Flexible working / Holiday purchase / Sabbatical
* Family Friendly: Enhanced policies such as Maternity / Paternity / Parental Leave / Neonatal / Adoption
* Social Values: paid Volunteering Day every year / Communities (LGBTQ+, Network of Woman, Woman in Science and Engineering (STEM), Armed Forces)
* Wellbeing: Employee Assistance Programme (EAP) / Mental Health First Aiders / Cycle to Work / Employee Benefits portal including Gym discount / Free eye tests / Discounted Private Medical cover
"}

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