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Head of Marketing and Communications Specialist

2 months ago

Richmond, Greater London, United Kingdom Charity People Full time
Head of Marketing and Communications

Charity People is delighted to be partnering with My Life Films to recruit for a Head of Marketing and Communications to join their small team in a critical role.

About the Role

This is an exciting opportunity to lead marketing activity across the organisation as a whole, with a particular focus on helping to significantly scale up awareness, reach and impact of My Life TV in professional care settings.

Main Responsibilities
  • Create a well-defined and focused marketing plan to enable the effective delivery of organisational vision and strategy for growth
  • Effectively implement all marketing activities, with a particular focus on executing B2B campaigns to encourage growth in care home subscriptions to My Life TV
  • Ensure brand proposition and positioning for My Life TV is clear, consistent and effective
  • Oversight of all external communications for the charity, including Press & PR, content creation and management of our social media channels, email marketing, updating and managing our website and all marketing collateral as needed
  • Participate in industry events and marketing activities including care home shows, learning events, or conferences
  • Work with the Business Development Manager to implement a customer experience journey from lead generation through to the onboarding stage
  • Work with the Head of Content to ensure customer service support builds excellent customer relationships, and there is a positive ongoing customer experience
  • Work with the Fundraising Lead to ensure communications with funders, corporates and other charity partners is aligned with broader marketing activities
  • Ensure strong identity and brand alignment across the organisation
  • Effective management of the marketing budget
  • Effectively source and manage freelancers, sub-contractors and other service providers as needed
Requirements
  • Multi-disciplinary marketing experience across a range of disciplines e.g. digital marketing, comms & PR, direct marketing etc.
  • Experience building a marketing strategy, and implementing the necessary systems and processes to enable its effective delivery
  • A strong track record of delivering effective multi-channel campaigns, working to fixed timelines and budgets
  • Excellent written and oral communication skills including the ability to write compelling copy for a range of different audiences - the care market, partner organisations in the dementia field, and the wider public
  • Strong team player - able to work effectively within a small multi-disciplinary team
  • Excellent IT skills, ideally including previous experience using sales CRM software
  • Strong people skills, with an ability to relate positively to, and engage with a wide range of people
  • Experience working alongside business development teams to make sure the marketing and sales processes are aligned
  • Ideally you would have experience working in a B2B context, a start-up environment or in a similar context to the care sector
About My Life Films

My Life Films is an award-winning charity that uses film and TV to enrich and support the lives of people affected by dementia. They are known for their life story film service and for My Life TV, a specialist on-demand streaming service with curated content designed to improve wellbeing.

The organisation's programming is designed to enable people living with dementia to feel stimulated and connected to the world, improving their mental health and supporting their essential care.

My Life Films is passionate, empathetic and works with integrity. If that sounds like you, you are encouraged to apply even if your experience doesn't precisely match the job description.

The organisation is also open to requests for part-time work and will facilitate this wherever they can.