Performance Content Strategist

2 weeks ago

Birkenhead, Wirral, United Kingdom ADLIB Full time

About ADLIB

Hello Earth is an award-winning, B Corp Digital Performance Marketing Agency for eCommerce and DTC brands. We are a performance-driven digital agency that maximises efficiency and delivers results for socially responsible DTC brands. We're committed to using profit for purpose and inspiring responsible business practices that help companies become digitally carbon neutral while championing people and the planet.

The Role

Hello Earth is seeking a dynamic Performance Content & Videography Manager to champion our clients' brand narratives with innovative video-led Performance Content strategies. This role is central to strengthening client relationships and bridging videography and performance content with paid social. You'll collaborate closely with the Social & Content Lead to drive the content team's development, campaign execution, and on occasion, organic social management.

Key Responsibilities

  • Developing and managing relationships with a portfolio of key eCommerce clients.
  • Work closely with the paid team and clients to agree on objectives.
  • Partnering with key stakeholders to lead and develop top-tier creative, project management, and digital performance reporting.
  • Leading clients through performance content and organic strategy ensuring you're proactively managing and nurturing relationships and solving any issues related to the client's business.
  • Leading the content creators and content team on strategy and executing video content, including for User-generated Content (UGC) plans which perform for clients.
  • We define content as visual storytelling and as part of this role, you will be required to develop briefs, understand client hooks, and create content scripts and creative structures that ensure visual storytelling that converts.
  • Develop, brief, and curate compelling User Generated Video Content across various Paid Social platforms.
  • Analyse content metrics to refine strategies, ensuring alignment with brand objectives.
  • Lead and collaborate with our creative team, content creators, and execs to conceptualise and produce inventive video content.
  • Work closely with wider Marketing, Design, and Strategy teams to ensure cohesive video content.
  • Stay updated with industry trends to ensure video content remains fresh and engaging.
  • Build and develop relationships with external videographers and content creators.

About You

  • A genuine passion for developing performance-driven video content strategies for Paid Social channels that produce conscious and impactful results.
  • Solid background in videography and User Generated Content (UGC) creation for a variety of brands.
  • Strong grasp of Paid Social Media dynamics and platform nuances, particularly video content on Meta Ads and TikTok Ads.
  • Creative, analytical, and strategic thinking capabilities.
  • Exceptional communication and collaboration skills.
  • Proven experience in videography, content creation, or social media management, ideally within an eCommerce agency environment.

What You'll Get in Return

Competitive salary up to £35,000 depending on experience and level.

41 days of leave a year, including 12 days of personal leave.

Full healthcare insurance for you and your children, including £500 and £300 for dental and optical costs, respectively.

We've fully adopted remote working. But don't worry, we still spend lots of time together with our renowned away days, team days, and charity days.

From clear progression plans, promotions, commissions, and bonuses, the opportunities for those who want them are there.

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