Digital Marketing Strategist

2 days ago

Brighton, Brighton and Hove, United Kingdom Arke Full time
Job Overview

We're seeking an ambitious and results-driven Digital Marketing Strategist to join our award-winning team at Arke, a multi-award-winning digital marketing agency based in Brighton. The successful candidate will oversee the management of our marketing team and ensure the seamless execution of key deliverables, including award submissions, tender writing, lead generation marketing, SEO strategies, and brand development.

This role combines strategic leadership with hands-on marketing expertise to drive measurable results for the agency and its clients. The ideal candidate will be a creative thinker, able to merge creativity with strategy to deliver campaigns and customer experiences that redefine targets.

We're a bold, innovative, and inclusive company that encourages the free exchange of ideas and respects diverse ways of working. If you're a driven, curious, and unapologetically ambitious individual who shares our values – Be Real, Be Curious, Be Bold – we'd love to hear from you

Key Responsibilities
  • Marketing Strategy & Execution
  • Develop and implement an innovative digital marketing strategy that supports Arke's business objectives and generates a measurable return on investment.
  • Establish performance targets aligned with lead generation and brand awareness goals, providing regular updates to the senior management team.
  • Manage the creation and optimisation of SEO- and UX-focused content for the agency's website to enhance online visibility and attract qualified leads.
  • Maintain and optimise Arke's profiles on key agency listing platforms with updated case studies, awards, and client testimonials to improve rankings and lead generation.
  • Secure coverage in industry publications and news outlets through press releases, opinion pieces, and project highlights, positioning Arke as a thought leader and showcasing expertise.
  • Develop and manage partnerships with leading industry bodies (e.g., DAN, IPA), securing opportunities for awards, accreditations, events, and collaborative initiatives to enhance Arke's credibility and visibility.
Brand Ownership & Growth
  • Be the guardian of Arke's brand, ensuring consistent messaging and visual identity across all materials and platforms.
  • Act as a brand ambassador, representing Arke at industry events and positioning the agency as a leader in marketing innovation.
  • Collaborate with internal teams to ensure the successful delivery of client marketing strategies that align with Arke's core values and vision.
  • Plan, promote, and run Arke-hosted webinars and events aimed at driving new business leads, showcasing thought leadership, and engaging existing clients.
Management of People and Resources
  • Build high-quality working relationships with your team, offering a mix of support, development, and performance management to enable peak performance.
  • Recruit and manage a team per Arke's processes, ensuring alignment with the company's values.
  • Adopt a management style in line with Arke's policies, facilitating effective communication and ensuring all required processes, such as inductions, Personal Development Plans (PDPs), and regular one-to-ones, are maintained.
  • Utilise systems for the benefit of the team, management, and leadership, contributing to effective communication across the company.
  • Manage project and business performance through meticulous planning, coordination, execution, evaluation, and communication.
Lead Generation & Reporting
  • Develop and execute lead-generation marketing activities, using analytics to optimise campaigns and ensure a strong pipeline of new business opportunities.
  • Regularly report on marketing performance metrics, ensuring alignment with business goals and demonstrating return on investment.
Tender Writing & Awards Strategy
  • Oversee the end-to-end tender writing process, including sourcing opportunities, crafting proposals, and submitting high-quality bids.
  • Plan and execute a successful awards strategy, identifying relevant opportunities to showcase Arke's expertise and secure industry recognition across services and business areas.

We offer a comprehensive benefits package, including:

  • Annual Leave: 25 days of paid holiday, in addition to public holidays.
  • Special Days Off: An extra day off to celebrate your birthday.
  • Remote Work: The flexibility to work from home on Tuesdays and Wednesdays.
  • Loyalty Holidays: An additional day of holiday for each year of service as a token of our appreciation for your dedication.
  • Volunteering Leave: Two extra days of paid leave annually to support volunteering activities of your choice.
  • Pension Scheme: A comprehensive pension plan to support your future.
  • Profit Sharing: Eligibility for participation in the company's profit-sharing scheme, allowing you to share in our success.
  • Benefits Options: A choice between the Pirkx benefits scheme, Vitality health insurance, a gym membership, or a health and wellness package with About Balance, tailored to support your well-being.
  • Flexible Working: Flexi-time and Time Off in Lieu (TOIL) to help you balance work and personal commitments.
  • Employee Events: Seasonal events arranged by our Culture Committee.
  • Friday Perks: Early finishes on Fridays, accompanied by social drinks to kick off the weekend right.

The estimated salary for this position is £42,000 - £52,000 per annum, depending on experience.

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