Digital Marketing Strategist

3 weeks ago


Brighton, Brighton and Hove, United Kingdom Talent Hub Full time
Job Description

A Paid Media role has become available at a successful Sussex-based SaaS company, bringing their Paid Media function in-house. This challenging opportunity requires expertise in delivering performance and commercial ROI from within the SaaS or B2B Lead Gen sectors.

The ideal candidate will drive and increase B2B funnel demand, lead generation through Paid Media activity and optimisation, working into their Head of Digital. This pivotal strategic role focuses on PPC delivery, owning and reviewing PPC, Display, and Paid Social campaigns.

You will join a collaborative, creative, and friendly company that champions communication, engagement, and welcomes new ideas to challenge their current landscape and drive positive results. This job can be remote with monthly office visits or hybrid.

Main Responsibilities:

  • Develop and execute a comprehensive Paid Media strategy to drive ROI and key performance objectives.
  • Manage and optimise all Paid Media campaigns inline with the wider digital marketing strategy.
  • Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
  • Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
  • Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
  • Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.

This is an exciting opportunity to work on Demand Generation, with a competitive salary of up to £60,000 and excellent benefits, fantastic holidays, and flexible bank holidays. You will have the chance to develop your skills and knowledge in a dynamic environment.



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