Digital Analytics and Insight Manager
1 month ago
We are seeking a highly motivated and proactive individual to drive and lead digital analytics and insight within our Transport Platform. This role will help improve our online journeys and the overall customer experience by optimising the digital content on our public websites and self-serve portals.
About the OpportunityThis is an exciting opportunity to support shaping and pioneering new analytics processes, prototype new tools, experiment with data visualisation techniques, and working to enrich web data with business data. The work is fast-paced but highly engaging and exciting – with the right data we can make a significant positive impact on our customer experience.
Key Responsibilities- Conducting analysis and presenting insight using a diverse range of sources to support customer journey optimisation.
- Building effective networks across communities in Lloyds Banking Group and external analytics communities to help learn and share expertise with others.
- Deliver analytical/research projects or provide insight to broader projects.
- Delivering end-to-end customer analysis; from responding to brief right through to impactful delivery of results.
- Manage and minimise operational risks with regards to data we are responsible for owning including understandings of GDPR and Data Protection Policies.
- Web Analytics experience (Adobe Analytics, Google Analytics)
- Tag Management experience (Tealium, Google Tag Manager)
- 'Session replay' tool experience (HotJar, Quantum Metrics, Contentsquare)
- Experience with page performance tools (Dynatrace, App Dynamics, Contentsquare)
- Processing and analysing large data sets
- Basic understanding of JavaScript and web development languages (HTML, CSS)
- Data Visualisation and storytelling methods to present complex data in a simple, engaging manner (Power BI, Tableau)
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We also offer a wide-ranging benefits package, which includes:- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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