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Paid Media Director
2 months ago
We are seeking a highly skilled and experienced Paid Media Director to lead our Paid Media team. This role requires a deep understanding of the paid media landscape and processes, a strong analytical mindset, a passion for data-driven decision-making, and the ability to cultivate a performance-driven culture within the team.
Key Responsibilities:
- Lead and manage the Paid Media team, ensuring the successful execution of paid media activity across all digital channels (primarily Instagram and TikTok).
- Utilize strong analytical skills to interpret complex data sets, identify trends, and make data-driven recommendations to optimize data collection via paid media.
- Foster a culture focused on performance and results, setting clear goals and KPIs, and implementing strategies to optimize the volume and quality of data collected.
Requirements:
- 8+ years' experience running and managing paid media campaigns.
- Hands-on experience across all major digital channels such as Paid Social, Programmatic, Paid Search, and display.
- Ability to field and manage client queries and campaign issues in a calm and respectful manner.
- Data-driven decision-maker with experience using data insights to make informed decisions and refine strategies.
About ThisThat:
ThisThat is a data company empowering advertisers to answer three simple questions; making it easy and enjoyable to prove the true impact of your campaigns, extracting rich insights from communities who see your ads in real-time.
By revolutionising Brand Lift for the new era of advertising, ThisThat is changing the way advertisers and consumers interact, empowering brands and elevating consumer voices.
We run a lean, fast, and agile operation while delivering stellar work.
With clients globally across EMEA, APAC, and the US, this role may involve client calls outside usual working hours.
If you have a strong work ethic, are a driven self-starter, and a fast learner looking for a challenge, this might just be your dream job, and we'd be keen to have a chat.
ThisThat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
