Soft Drinks Category Specialist
3 days ago
Regional Account Executive
About the Company:New Chapter Consulting Ltd is a leading recruitment partner for the FMCG industry. We are seeking a talented Regional Account Executive to join our team.
About the Role:This role involves driving availability and secondary placements of the brand, building and developing internal/external relationships, executing instore sales drivers, and acting as an expert within the Soft Drinks category.
Key Responsibilities:- Responsible for 20 Regional Grocery Groups influencing over 500 Stores with major retailers.
- Prioritise and manage coverage of key accounts and stores to maximise growth opportunities within the territory.
- Establish effective joint working relationships with key stakeholders both internally and externally.
- Work closely with field sales agency sales representatives to align store priorities supporting Regional Agreements.
- Plan, forecast, track, and review sales performance & targets for all groups & stores.
- Maintain and increase availability of brand at Front-of-Store (Chilled) and Back of Store (Ambient), agreeing additional placements through either store-owned or branded fridges.
- Ensure effective roll-out of New Distribution Points (NDP) according to National Agreements.
- Increase in-store presence through visibility and awareness of the product via merchandising on shelves, in fridges, and around stores.
- Drive compliance of agreed National Head Office Joint Business Plans while identifying local promotional opportunities.
- Execute relevant Point of Sale (POS) and bespoke activations reflecting brand campaigns.
- Experience in FMCG sales or retail buying.
- Proven sales skills.
- Clear understanding and knowledge of the Grocery channel and major retailers.
- Great track record of achieving targets.
- Ability to effectively communicate and negotiate with customers.
- Strong ability to utilise and understand category and financial insights.
- Capacity to develop strong relationships with internal/external stakeholders.
The salary for this role is up to £39,000 basic + 20% bonus + Company Car + Pension + Healthcare etc.
Location:The position is based in Manchester and requires regular travel across the North West of England.
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