Soft Drinks Category Specialist

3 days ago


Greater Manchester, United Kingdom New Chapter Consulting Ltd Full time
Job Title:

Regional Account Executive

About the Company:

New Chapter Consulting Ltd is a leading recruitment partner for the FMCG industry. We are seeking a talented Regional Account Executive to join our team.

About the Role:

This role involves driving availability and secondary placements of the brand, building and developing internal/external relationships, executing instore sales drivers, and acting as an expert within the Soft Drinks category.

Key Responsibilities:
  • Responsible for 20 Regional Grocery Groups influencing over 500 Stores with major retailers.
  • Prioritise and manage coverage of key accounts and stores to maximise growth opportunities within the territory.
  • Establish effective joint working relationships with key stakeholders both internally and externally.
  • Work closely with field sales agency sales representatives to align store priorities supporting Regional Agreements.
  • Plan, forecast, track, and review sales performance & targets for all groups & stores.
  • Maintain and increase availability of brand at Front-of-Store (Chilled) and Back of Store (Ambient), agreeing additional placements through either store-owned or branded fridges.
  • Ensure effective roll-out of New Distribution Points (NDP) according to National Agreements.
  • Increase in-store presence through visibility and awareness of the product via merchandising on shelves, in fridges, and around stores.
  • Drive compliance of agreed National Head Office Joint Business Plans while identifying local promotional opportunities.
  • Execute relevant Point of Sale (POS) and bespoke activations reflecting brand campaigns.
Requirements:
  • Experience in FMCG sales or retail buying.
  • Proven sales skills.
  • Clear understanding and knowledge of the Grocery channel and major retailers.
  • Great track record of achieving targets.
  • Ability to effectively communicate and negotiate with customers.
  • Strong ability to utilise and understand category and financial insights.
  • Capacity to develop strong relationships with internal/external stakeholders.
Compensation:

The salary for this role is up to £39,000 basic + 20% bonus + Company Car + Pension + Healthcare etc.

Location:

The position is based in Manchester and requires regular travel across the North West of England.



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