Brand Manager

1 month ago

Slough, Slough, United Kingdom AkzoNobel Full time

About AkzoNobel

We're a leading global paints and coatings company that's been innovating for over years. Our portfolio of brands, including Dulux, International, Sikkens, and Interpon, is trusted by customers worldwide. We operate in over countries and use our expertise to enhance the fabric of everyday life.

Brand Manager Role

We're seeking a Brand Manager to join our Customer Marketing function. As a key member of our team, you'll help build channel and customer marketing plans for our professional brands, Dulux Trade and Armstead. You'll create and execute 'path to purchase' marketing programmes, working closely with sales, product development, merchandising, and external partners.

Key Responsibilities

  • Develop and implement comprehensive shopper activation strategies that align with overall business objectives and marketing plans.
  • Lead the development, execution, and evaluation of shopper activation campaigns, including in-store promotions, digital engagement, and experiential marketing.
  • Collaborate with cross-functional teams to ensure cohesive and effective shopper activation initiatives.
  • Conduct market and shopper insights research to identify trends, opportunities, and areas for improvement.
  • Manage budgets for shopper activation programs, ensuring cost-effective use of resources while achieving desired outcomes.
  • Monitor and analyse the effectiveness of shopper activation activities, using key metrics and data to optimize future campaigns.
  • Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of activation initiatives.
  • Prepare and present regular reports on shopper activation performance, providing insights and recommendations to senior management.

Requirements

  • Experience in shopper marketing, trade marketing, or a similar role within the retail or FMCG industry.
  • Strong understanding of shopper behaviour, retail environments, and marketing principles.
  • Proven ability to develop and execute successful shopper activation campaigns.
  • Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
  • Strong analytical skills and experience with performance metrics and data analysis.
  • Excellent presentation, communication, and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
  • Creative thinker with the ability to innovate and adapt in a fast-paced environment.
  • Proficiency in Microsoft Office Suite and relevant marketing software.

What We Offer

  • Competitive salary and benefits package.
  • 25 days holiday excluding bank holidays.
  • Income protection.
  • Staff discount at Dulux Decorator Centre stores.
  • Employee Assistance Programme.
  • Employee Life Assurance.
  • Company pension.
  • Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover, and more

About You

We're looking for a talented and motivated individual who is passionate about marketing and customer engagement. If you have relevant experience and expertise, we encourage you to apply.

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