Search Engine Optimization

5 days ago

Leicester, Leicester, United Kingdom Get Laid Beds Full time
About the Role

We are seeking a highly skilled SEO Specialist to join our team at Get Laid Beds. As a key member of our marketing department, you will be responsible for enhancing our online presence through effective SEO strategies.

Key Responsibilities
  • SEO Strategy Development: Conduct keyword research, optimize website content, and develop off-page SEO strategies to improve search rankings and increase brand visibility.
  • SEO Tool Management: Manage SEO tools, expenses, and external partners to drive organic traffic globally.
  • Performance Analysis: Analyze website performance using SEO tools and report on key metrics to inform business decisions.
  • Staying Up-to-Date: Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure our online presence remains competitive.
  • Collaboration: Collaborate with the marketing team and agencies to integrate SEO best practices and drive a SEO-focused culture.
Essential Skills
  • SEO Experience: 23 years of experience in a SEO-related role.
  • SEO Tool Proficiency: Proficiency with SEO tools and a strong understanding of search algorithms and ranking factors.
  • Analytical Skills: Excellent analytical, organizational, and time management skills.
  • Communication Skills: Ability to work independently and in a team, with strong communication skills.
Desirable Skills
  • Technical Skills: HTML, CSS, and JavaScript knowledge, as well as experience with CMS systems such as Statamic and Opencart.
  • Social Media Understanding: Understanding of social media strategies and UX/UI principles.
Expected Behaviours
  • Proactive and Collaborative: Proactive, detail-oriented, analytical thinker, collaborative, and adaptable.
  • Growth-Focused: Growth-focused and committed to delivering results.
Key Performance Indicators
  • Improved Search Rankings: Improved organic search rankings.
  • Increased Organic Traffic: Increased organic traffic and high-quality backlinks.
  • Enhanced User Experience: Reduced bounce rate, increased session duration, and conversion rates.
  • Regular Reporting: Regular reporting and analysis of SEO performance.
Benefits and Progression Opportunities
  • Competitive Salary and Benefits: Competitive salary and benefits package, including 35 hours per week, 9am-5pm, 28 days holiday (rising with tenure), pension product, discounts, onsite parking, and recreational facilities.
  • Progression Opportunities: Opportunities for career advancement and professional growth within the marketing team, with a focus on leadership skills and dedication.

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