Digital Design Director

17 hours ago


London, Greater London, United Kingdom Department of Work & Pensions - Digital Full time

We are seeking a highly skilled Lead Branding Designer to join our team at the Department of Work & Pensions - Digital. This is an exciting opportunity to shape the future of digital services and make a real difference in people's lives.

The successful candidate will have a deep understanding of design principles and be able to apply them to create user-centric systems and services. They will work closely with our team to define the user journey and articulate the vision for products and services.

Key Responsibilities:

  • Understand user needs and help others to do understand them too, so that collectively we can design Universal Credit and other services to support those needs.
  • Align and lead the communication with Lead Product Managers and policy colleagues to define the user journey and articulate the vision for products and services.
  • Demonstrate strong working knowledge of service design in practice as a recognised industry expert and help others to understand its value for both service users and in helping the Department to meet its business objectives.
  • Lead design direction based on evidence.
  • Drive the creation of high-quality service design deliverables, including personas, experience maps, insights packs, user flow maps, and service blueprints.
  • Analyse research findings, data, insight gathering, critical thinking and concept generation.
  • Understand as-is service design and identify improvement opportunities.
  • Analyse pain points within services and communicate and share design solutions that fulfil user needs and business outcomes.
  • Drive the communication of insights and stories around the strategy and concepts being designed to senior stakeholders and management.
  • Lead the adoption of best practice and build a strong open and collaborative culture within the Department and feed into the design community.
  • Analyse and identify cost saving opportunities whilst implementing best practice service design.
  • Define the service design approach and key items on the design agenda, working to implement best practice.
  • Actively provide support and mentor team members whilst developing appropriate training to support designers.
  • Lead the capability and promote service design in and beyond the Department.
  • Support recruitment for the DWP Digital Product design community.

About the Role:

This is an exciting opportunity to join our team and contribute to shaping the future of digital services. The successful candidate will have a deep understanding of design principles and be able to apply them to create user-centric systems and services.

What We Offer:

  • A competitive salary of up to £83,957 per annum.
  • A generous pension scheme with employer contributions worth 28.97%.
  • Holidays: A generous leave package starting at 26 days rising to 31 days over time.
  • Flexible working including flexible hours and flex-friendly policies.
  • Time off volunteering and charitable giving.
  • Bring your authentic self to work with 'I Can Be Me in DWP'.
  • Discounts and savings on shopping, fun days out and more.
  • Interest-free loans to buy a bike or a season ticket, so it's even easier for you to get to work and start making a difference.
  • Sports and social activities.
  • Professional development, coaching, mentoring and career progression opportunities.


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