Digital Beauty Content Strategist

2 days ago

London, Greater London, United Kingdom BY TERRY Full time
About Us

By Terry is a luxury beauty company founded in Paris in 2000 by Terry de Gunzburg. Our mission is to empower individuals with skin-loving formulas that celebrate and enhance natural beauty, tailored to each person's style and life experiences.

Job Overview

We are seeking a highly skilled Digital Beauty Content Strategist to rethink and grow our social presence and community across multiple platforms. The successful candidate will develop and implement a cohesive social strategy that drives accelerated growth and engagement of our brand social community.

Main Responsibilities
  • Develop and execute a comprehensive social media strategy, including content optimisation, community engagement, social listening, and reporting.
  • Drive growth on existing social media channels and determine the optimal mix of new and existing platform launch strategies.
  • Act as a brand guardian with a consistent tone of voice for our visual storytelling, conceptualising and executing content for our digital platforms.
  • Create compelling content for social, web, and paid channels, working closely with content creators, initiating briefs and coordinating execution.
  • Manage community management & grow our community by writing engaging blog posts and articles, facilitating social media communities, and responding to posts and developing discussions.
  • Manage Paid partnerships to grow and leverage relationships and brand collaboration with social platforms, influencers, and partners and optimise our social advertising campaigns.
  • Build and maintain long-term, authentic relationships with influencers and key industry tastemakers.
  • Manage micro/macro influencer platforms/campaigns, identify and reach out to relevant influencers for product seeding and sponsored posts.
  • Set goals and KPIs to increase brand awareness, generate compelling and engaging social media content + analyse and measure effectiveness of influencer and affiliate activities to prove ROI and advise on future optimisations of our strategy.
Requirements
  • At least 5 years' experience in developing and executing a cohesive social strategy that led to strong growth, engagement of a brand social community across multiple social platforms.
  • French language required.
  • Experience in beauty required.
  • Expert on social and digital landscape across all platforms, Instagram, Tik Tok, FB, Pinterest, YouTube, etc.
  • Strong analytics skills to define and measure critical social media KPIs.
  • Creative skills to develop new content & out-of-the-box thinking a must.
  • Ability to be resourceful and scrappy while working within brand guidelines to produce high-quality in-house content.
  • Passionate about beauty, naturally curious, always seeking out customer-focused best practice examples, with a clear understanding of all Western & Asian Social Media platforms.
  • Excellent copywriting skills and command of the English & French languages to create engaging content that educates and inspires along with an eye for aesthetics to develop visual assets to aid in your storytelling.
  • A team player able to build strong working relationships and confident in presenting ideas and social thinking to different parts of the business.
  • Attention to detail will be second to none to ensure flawless execution of social activities.
  • Brilliant organisation skills who can multitask and prioritise multiple projects and deadlines with ability to work under pressure and who can be reactive and flexible in a fast-paced environment.
Salary

$80,000 - $100,000 per annum

About This Opportunity

This is an exceptional opportunity to join a leading luxury beauty company and take your career to the next level. As a Digital Beauty Content Strategist, you will have the chance to make a significant impact on our brand's social presence and drive growth through creative and effective social media strategies.

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