E-Commerce and Trading Manager

3 weeks ago

London, Greater London, United Kingdom https:jobs-redefined.cositemap Full time
Job Description

The E-Commerce and Trading Manager will drive sales, optimize brand awareness, and improve the customer journey by developing and executing multi-channel campaigns. This role will think creatively to grow revenue and net income, drive customer acquisition & file growth, and lead internal teams as well as vendor relationships.

Key Responsibilities
  • Develop and execute multi-channel campaigns to drive sales and optimize brand awareness
  • Think creatively to grow revenue and net income, drive customer acquisition & file growth
  • Lead internal teams as well as vendor relationships
  • Collaborate closely with Marketing, Product Design teams, etc. to ensure clients receive a luxury experience that meets the brand standards of Purdey
  • Accountable for driving and growing sales and margin of C&A to budget
  • Drive sale initiatives and client engagement across e-com through developing successful strategies
  • Collaborate with Digital Marketing Manager representing the commercial side to the business in feeding back what objectives are needed to achieve sales and margin targets, what is working, and where are the opportunities
  • Lead the design, development, and integrations roadmap on both Shopify websites improving client experience, UX/UI, elevating digital touchpoints in line with luxury standards and best practices
  • Plan, edit and upload the front-end content across both websites when needed, align with new delivery drops, product launches, seasonality, and sale periods, briefing marketing on e-commerce needs
  • Drive traffic through SEO improvements, managing and briefing external contacts
  • Collaborate with Retail to drive footfall into Audley House as well as VIC E-commerce client engagement through site updates, segmentation, and email engagement
  • Report on line performance and KPIs weekly and monthly
  • Oversee email marketing creation in collaboration with the Digital Marketing Manager representing the commercial arm of the business
  • Collaborate and partner closely with Customer Service role to ensure client experience continues to elevate based on client behavior and data
  • Collaborate, gain, and share insights with other maisons around customer experience improvements
  • Improve efficiencies in e-commerce processes, working alongside merchandising, production, and marketing
Requirements
  • Strong and demonstrable experience in an Ecommerce trading capacity
  • Previous experience in building an ecommerce strategy & executing the road map
  • Commercially minded with the desire to always improve and stay abreast of innovations in the digital landscape
  • Results-oriented and understands how to create, implement and drive relevant KPIs for the online business
  • Strong understanding of User Experience Design and usability best practices
  • Technical platforms/systems - Shopify Content Management System (CMS), Shopify analytics/segmentation, Ometria & Figma
  • Digital marketing knowledge to support the Digital Marketing Manager
  • SEO knowledge
  • Strong understanding of the digital environment and solid technical knowledge regarding UX/UI, integrations, Shopify Plus, ESPs, and campaign creation

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