University Digital Marketing Role

4 weeks ago


London, Greater London, United Kingdom Venn Group Full time
Digital Marketing Role at a Prestigious University

We are proud to be supporting a renowned London-based University in finding a skilled Digital Marketing professional. As a member of the university's digital marketing and communications team, you will play a vital role in planning, executing, and analysing recruitment campaigns.

Key Responsibilities:

  • Support the success of the university's digital marketing and communications by planning, executing, and analysing recruitment campaigns
  • Collaborate with Student Recruitment teams and media agencies to create engaging advertising campaigns
  • Set up and track campaign landing pages for accurate performance insights
  • Monitor campaign progress
  • Run low-value PPC and Social Media campaigns
  • Work with media buying agencies and student recruitment teams to arrange the buying of effective profile site packages
  • Provide administrative support for the e-commerce platform
  • Monitor and evaluate the effectiveness of marketing activity and develop reports and presentations to inform internal stakeholders
  • Utilise tools like Google Analytics and Tag Manager to evaluate digital marketing efforts

Requirements:

  • Proven experience in marketing or communications, with a focus on digital technologies.
  • Skilled in planning, executing, and evaluating digital marketing campaigns
  • Proficient in monitoring, analysing, and reporting on digital marketing performance
  • Strong knowledge of web and social media analytics tools, with excellent analytical and reporting abilities

Salary and Benefits:

  • £33,882 - £35,880 per annum
  • 6-month contract, full-time hours
  • Hybrid working – 3 days per week on-site
  • Generous annual leave (42 days in total per annum)
  • Competitive pension scheme


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