University Digital Marketing Role
4 weeks ago
We are proud to be supporting a renowned London-based University in finding a skilled Digital Marketing professional. As a member of the university's digital marketing and communications team, you will play a vital role in planning, executing, and analysing recruitment campaigns.
Key Responsibilities:
- Support the success of the university's digital marketing and communications by planning, executing, and analysing recruitment campaigns
- Collaborate with Student Recruitment teams and media agencies to create engaging advertising campaigns
- Set up and track campaign landing pages for accurate performance insights
- Monitor campaign progress
- Run low-value PPC and Social Media campaigns
- Work with media buying agencies and student recruitment teams to arrange the buying of effective profile site packages
- Provide administrative support for the e-commerce platform
- Monitor and evaluate the effectiveness of marketing activity and develop reports and presentations to inform internal stakeholders
- Utilise tools like Google Analytics and Tag Manager to evaluate digital marketing efforts
Requirements:
- Proven experience in marketing or communications, with a focus on digital technologies.
- Skilled in planning, executing, and evaluating digital marketing campaigns
- Proficient in monitoring, analysing, and reporting on digital marketing performance
- Strong knowledge of web and social media analytics tools, with excellent analytical and reporting abilities
Salary and Benefits:
- £33,882 - £35,880 per annum
- 6-month contract, full-time hours
- Hybrid working – 3 days per week on-site
- Generous annual leave (42 days in total per annum)
- Competitive pension scheme
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