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Senior Marketing Executive
2 months ago
Our client is a well-established financial institution that offers a range of banking services and products to customers. They provide solutions for savings, investments, and lending, aiming to meet the financial needs of individuals and businesses.
Job DescriptionThe Senior Marketing Executive - Digital will be responsible for driving and delivering the digital engagement and promotion strategy to customers, brokers, and retailers. This includes developing and owning performance marketing reporting, making data-driven recommendations, and implementing subsequent improvements.
The successful candidate will have a strong understanding of digital marketing skills, including knowledge of Salesforce Marketing Cloud, Google Analytics, and developing and owning performance marketing reporting. They will also have a genuine willingness to get involved in a collaborative working space and experience of writing copy and producing a broad range of marketing collateral.
Key Responsibilities:
- Develop and deliver the digital engagement and promotion strategy to customers, brokers, and retailers
- Develop and own performance marketing reporting, making data-driven recommendations and implementing subsequent improvements
- Generate ideas and engaging content for ongoing email, website, and social media activity, within Fin Prom and Consumer Duty requirements
- Develop, implement, and manage the expansion of targeted email activity to support acquisition and retention objectives
- Manage and undertake updates to existing product communications, marketing materials (both on and offline) and promotional activities, making recommendations for and developing new material as required
- Lead on the design of customer-facing system outputs, and liaise with the admin services relationship manager to assist with implementation when appropriate
- Become a marketing subject matter expert for savings, property, retail finance, and brand
- Build a strong understanding of the behaviours and needs of the customers and distribution channels associated with each business unit
- Monitor market and competitor activity, provide insight on activity and market trends, and make recommendations where appropriate
- Identify and lead on activities which contribute to the development and implementation of new initiatives
- Manage third parties and agencies as required to deliver marketing activities
- Work closely with and build strong relationships with other internal departments, and lead on initiatives as appropriate
- Coordinate and oversee external events including roadshows, webinars, exhibitions, and event days, including all necessary communications and the provision of supporting marketing materials
- Undertake and improve the provision of graphic design and video activities to support each business unit, managing overflow to third-party agencies as necessary
- Lead the delivery of website content and functionality updates, and website-related projects
- Support the Head of Marketing with other activities as required
What We Offer:
- Competitive salary, up to £40,000 per annum
- Excellent benefits package
- Flexible hybrid working, 3 days in office